Insights Hub

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  Kultur Veröffentlichung

  Cultural Intelligence - How can brands and communication travel across cultures?

  How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?

  29.09.22
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  Inflation Veröffentlichung

  Inside Inflation: What Comms Next?

  According to economists, inflation will stay around for a couple of years in most parts of the world. Tune in to Ipsos’ new web series dedicated to investigating how brands communicate while the cost of living is becoming more challenging for many people.

  27.09.22
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  Healthcare Veröffentlichung

  What patients and practicians say about the pains of Eczema

  Today is World Atopic Eczema Day, established to enhance awareness, understanding and management of a skin condition that can severely affect patients’ health and wellbeing.

  14.09.22
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  Advertising Veröffentlichung

  Sustainability and Advertising: Friends or foes?

  How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?

  14.09.22
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  Inflation Veröffentlichung

  Ipsos Update - September 2022

  Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
  We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion.

  01.09.22

• Schweiz E-Mail-Update

  Melden Sie sich an, um von Ipsos Updates zu unseren Studien, Einladungen zu Veranstaltungen und Webinaren zu erhalten.

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  Sorgen Veröffentlichung

  Ipsos Update - October 2022

  Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

  01.09.22
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  Product Innovation Veröffentlichung

  We’re more than our senses: Taking product development to the next level

  The total product experience is driven by more than just sensory signals.

  01.09.22
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  Innovation Veröffentlichung

  Speeding Between the Gates

  Accelerate and compound the impact of your innovations

  23.08.22
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  Creative Effectiveness Veröffentlichung

  MISFITS: How creativity in advertising sparks brand growth

  Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments

  02.08.22
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  Sorgen Veröffentlichung

  Ipsos Update – August 2022

  With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. We explore this in more detail with articles on perceptions of inflation in the MENA region, and deep dives into concern about climate change in Switzerland and support for net zero policies in the UK. We also look at the perception of traditional and non-traditional media across the EU and how technology will influence the future of music.

  01.08.22
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  Social Media Veröffentlichung

  What Consumers Are Saying About the Celebrity-Owned Cosmetics Market

  Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.

  25.07.22