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  Inflation Veröffentlichung

  Ipsos Update - September 2022

  Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
  We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion.

  01.09.22
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  Product Innovation Veröffentlichung

  We’re more than our senses: Taking product development to the next level

  The total product experience is driven by more than just sensory signals.

  01.09.22
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  Innovation Veröffentlichung

  Speeding Between the Gates

  Accelerate and compound the impact of your innovations

  23.08.22
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  Creative Effectiveness Veröffentlichung

  MISFITS: How creativity in advertising sparks brand growth

  Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments

  02.08.22
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  Sorgen Veröffentlichung

  Ipsos Update – August 2022

  With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. We explore this in more detail with articles on perceptions of inflation in the MENA region, and deep dives into concern about climate change in Switzerland and support for net zero policies in the UK. We also look at the perception of traditional and non-traditional media across the EU and how technology will influence the future of music.

  01.08.22

• Schweiz E-Mail-Update

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  Social Media Veröffentlichung

  What Consumers Are Saying About the Celebrity-Owned Cosmetics Market

  Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.

  25.07.22
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  Product Innovation Veröffentlichung

  Improve your product design by leveraging online reviews

  Product Intelligence Capability Demonstration

  13.07.22
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  Artificial Intelligence Veröffentlichung

  Brand leaders share top tips for scaling social intelligence

  Synthesio expert shares social intelligence program best practices and mistakes to avoid .

  04.07.22
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  Handelsmarken Veröffentlichung

  Ipsos Update - July 2022

  Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the demographics and psychographics of Pakistan, and the changing global attitudes towards refugees. We also take a look at the latest Ipsos Views papers on the growth of commerce ecosystems, achieving intimate consumer connections in large communities, and the use of AI to predict future innovation success.

  01.07.22
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  Artificial Intelligence Veröffentlichung

  Beyond the Hype: Innovation predictions in the era of Machine Learning

  Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software is developed in all technical gadgets. In this context, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.

  01.07.22
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  Healthcare Veröffentlichung

  Gene Therapies: The Moment of Truth

  Are physicians and patients ready?

  29.06.22