Technologie

In einem zunehmend wettbewerbsintensiven Schweizer Telekommunikationsmarkt ist es entscheidend, sich abzuheben. Entdecken Sie, wie Marken sich durch innovative Technologien, emotionale Verbindungen und ein einfühlsames Engagement differenzieren können, um die Verbraucherloyalität zu gewinnen.

Eine Ipsos-Sicht

With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. We explore this in more detail with articles on perceptions of inflation in the MENA region, and deep dives into concern about climate change in Switzerland and support for net zero policies in the UK. We also look at the perception of traditional and non-traditional media across the EU and how technology will influence the future of music.

Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software is developed in all technical gadgets. In this context, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.

Almost all Europeans have heard about 5G, however only 1 out of 4 Europeans claim to have a good understanding about 5G.

Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.