Insights Hub

All content

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  Consumers Survey

  KSA Primary Consumer Sentiment Index - January 2026

  Consumer sentiment index in Saudi Arabia stands at 72.2

  30.01.26
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  Society Survey

  Spotlight*KSA: Views On Leisure & Entertainment

  Leisure in Saudi Arabia is defined by frequent engagement, practical choices, and a strong appetite for discovery.

  28.01.26
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  Society Survey

  Predictions 2026 – UAE Edition

  What do people in the UAE expect 2026 to bring? Our latest report reveals insights into various aspects, including personal, economic, societal, and technological predictions.

  17.12.25
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  Brands Survey

  Most Influential Brands in Saudi Arabia – 2024

  Ipsos' Most Influential Brands Survey for Saudi Arabia shows an online content brand in the lead, with 4 local brands making the top 10.

  18.08.25
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  Consumers Survey

  Saudi Arabia’s Primary Consumer Sentiment Index - July 2025

  Consumer sentiment index in Saudi Arabia stands at 71.4

  12.08.25
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  Digital Survey

  Spotlight*Qatar: Views on Tech & Digital Trends

  As digital tools become more essential to everyday life, people in Qatar are embracing innovation with intention and balance.

  12.08.25
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  Advertising Survey

  From Pilots to Performance: Building a Mature AI Ecosystem for Agencies and Advertisers

  AI hype is everywhere, but are advertisers truly prepared to harness its full potential?

  30.06.25
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  Social Listening Survey

  The “Adolescence” Effect: A Social Listening Dive Into Online Safety & Digital Danger

  Log In, Look Out: Digital Safety in the Wake of Adolescence

  28.04.25
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  Globalisation Survey

  Ipsos Global Trends - MENA Edition

  How have global attitudes evolved over the past decade, and what does it mean for the MENA region?

  19.03.25
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  Brand Influencers Survey

  Reality TV's Viral Power: How the Middle East Turns On-Screen Drama into Cultural Phenomena

  Reality TV in the Middle East is no longer just a guilty pleasure, it has evolved into a cultural powerhouse.

  10.03.25
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  Economy Survey

  Spotlight*Qatar: Money And Finance

  Financial stability remains to be a key life priority for people in Qatar.

  25.02.25
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  Shopper Survey

  The 2025 Ramadan Handbook – UAE Edition

  The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.

  12.02.25