Our solutions

"" not found

Market Strategy & Understanding

Market Strategy & Understanding
Brand Positioning
Optimise your brand positioning, portfolio and growth opportunities.
Consumers & Brands
  • Brand Strategy
  • White Space
  • Market Sizing
  • trends
  • Portfolio Strategy
Market Strategy & Understanding
Shopper Journey
Grow sales in an omnichannel world.
Consumers & Brands
  • Path to Purchase
  • Customer Journey
  • Category Strategy
  • Channel Strategy
  • ecommerce
Market Strategy & Understanding
Market Structure
Understand your consumers, categories and competition.
Consumers & Brands
  • Segmentation
  • White Space
  • Market Sizing
  • Usage and attitude

Innovation

Innovation
Artificial Intelligence
Discover, generate, and screen your ideas, concepts, products and packaging with generative and analytical artificial intelligence.
Consumers & Brands
  • Innovation
Innovation
Innovation and Forecasting
Our solutions evaluate, screen and forecast your innovations and optimise their appeal.
Consumers & Brands
  • White Space
  • Innovation
  • new product development
  • Concept development
  • Concept testing
Innovation
Product Testing
The product testing solution enables clients to achieve product superiority through innovation or renovation.
Consumers & Brands
  • prototype
  • benchmarking
  • sensory testing
Innovation
Packaging Research
Evaluate, optimise and forecast the potential of new packaging.
Consumers & Brands
  • pack screening
  • shelf validation
  • pack development
Innovation
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
Consumers & Brands
  • User Experience

Creative Excellence

Creative Excellence
Creative|Spark AI
Discover the new age of artificial intelligence (AI) powered ad evaluation to spark your human intelligence (HI) and creative effectiveness.
Consumers & Brands
  • Artificial Intelligence (AI)
  • Creative testing
Creative Excellence
Creative In-Market
Monitor, evaluate and optimise your campaign performance on air or post airing.
Consumers & Brands
  • Post Test
  • 360
  • imc
  • integrated marketing comms
  • multimedia
Creative Excellence
Creative Development
Explore the communication strategy, uncover the best idea and creative route.
Consumers & Brands
  • Big Idea
  • creative labs
  • qualitative ad test
  • Early stage
Creative Excellence
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Consumers & Brands
  • Copy Test
  • Facial Coding
  • Neuro ad testing

Brand Health Tracking

Brand Health Tracking
Brand Activation Tracking
Connecting brands with people in a meaningful way to ensure sustainable business growth.
Consumers & Brands
  • Brand Health
  • BHT
  • Multimedia comms tracking
  • Communications Evaluation
  • Communications Tracking
Brand Health Tracking
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
Consumers & Brands
  • Brand Equity Measurement
  • BVC
  • Brand Value Creator
  • Brand Choice Drivers

Ipsos MMA

Ipsos MMA
Unified Marketing Mix Modelling & Attribution Solutions
Advising some of the largest global brands with this holistic and unified analytic approach.
Consumers & Brands
  • Market Research
Ipsos MMA
Unified Marketing Measurement & Optimisation | MTA
Providing real-time, actionable insights into addressable and owned marketing channels.
Consumers & Brands
  • digital measurement
Ipsos MMA
Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
Consumers & Brands
  • Product Testing
Ipsos MMA
Pricing Analytics
Optimising pricing decision-making represents one of the largest, multi-million dollar opportunities for companies to drive incremental sales and profits.
Consumers & Brands
  • Pricing

Strategy3

Strategy3
Brand
How do you create a brand that evolves and wins with changing context?
Consumers & Brands
  • Brands
Strategy3
Advisory Services (Strategy3)
Tackle complex business questions using a combination of research and advisory to define the best strategy for growth.
Consumers & Brands
  • Brand Strategy
  • Positioning
  • Workshop

Channel Performance

Channel Performance
Channel Sizing
Sizing channel opportunities.
Consumers & Brands
  • retail evaluation
Channel Performance
Mystery Shopping
Measuring the delivery of Brand and Customer Experience promises.
Consumers & Brands
  • Shopper Understanding
  • retail performance
  • secret shopper
  • Customer Experience
  • retail evaluation
Channel Performance
Customer Counting
Driving sales conversion, transaction size and staff optimisation.
Consumers & Brands
  • Retail understanding
Channel Performance
Execution Measurement
Measuring the execution of brand strategy.
Consumers & Brands
  • retail evaluation

Simstore

Simstore
Shopper
Understand purchase decisions and manage your category successfully.
Consumers & Brands
  • Shopper
Simstore
InnoTest
Measure the success of new products in a competitive context.
Consumers & Brands
  • Product Innovation
Simstore
Pack
Measure the success of new packs in a competitive context.
Consumers & Brands
  • Package Testing
Simstore
Planogram
Measure the impact of your planogram and/or POS strategies.
Consumers & Brands
  • Package Testing
Simstore
Price
Create a winning pricing strategy.
Consumers & Brands
  • Pricing
Simstore
Assortment / Line Optimisation
Create a winning product line.
Consumers & Brands
  • Product Testing

Public Affairs

Public Affairs
Public Policy Improvement
Understanding perceptions of citizens, public service users and other stakeholders.
Citizens
  • behaviour change
  • Evaluations
  • human centric design
  • citizen experience
  • citizen satisfaction
Public Affairs
International Social Research
Understanding citizens and societies around the world.
Citizens
  • Social Issues
Public Affairs
Political and Public Opinion Polling
Understanding and informing public opinion and politics.
Citizens
  • Polling
Public Affairs
Global Advisor
Talking to citizens around the world every month.
Citizens
  • Society
Public Affairs
Trend and Syndicated Studies
Local understanding; global context.
Citizens
  • trends
Public Affairs
Aboriginal and Torres Strait Islander Research Unit & iMob Panel
Empowering Aboriginal and Torres Strait Islander voices through appropriate, ethical and culturally sensitive research on every project.
Citizens
  • Aboriginal affairs
  • Indigenous

Corporate Reputation

Corporate Reputation
Corporate Reputation
Unlocking the value of reputation by building trust with your stakeholders.
Citizens
  • Reputation
  • Trust
  • stakeholder engagement
  • reputation research
  • reputation measurement
Corporate Reputation
Employee Relationship Management
Providing research and consultancy services for employee engagement, leadership and change management.
Citizens
  • Employee Engagement

Healthcare

Healthcare
Syndicated Services
Multi-client real-world evidence, patient research, promotional studies and topical surveys – with analysis, bespoke deliverables and expert servicing by therapy area specialists.
Doctors & Patients
  • healthcare market research
  • patient research
  • oncology
  • HCP survey
Healthcare
Advisory Services
Fact-based strategies across the clinical, medical and commercial lifecycle – based on insight, synthesis and analyses.
Doctors & Patients
  • Omnibus
  • healthcare survey
  • qualitative healthcare
  • focus groups
Healthcare
Custom Research
An industry-leading portfolio of integrated research approaches, data analytics and engagement tools to address clients’ business questions across the healthcare product lifecycle.
Doctors & Patients
  • Healthcare
Healthcare
Market Access & HEOR
The complete spectrum of market access & HEOR services, powered by payer insights, economic modelling and global syndicated real-world evidence.
Doctors & Patients
  • Market access
  • oncology
  • RWE Studies
Healthcare
Centres of Expertise
Global specialist teams that spearhead Ipsos’ expertise and offer in key areas of importance and focus for our clients.
Doctors & Patients
  • Healthcare

Ipsos UU - Qualitative

Ipsos UU - Qualitative
Online Qualitative
Video Interactions, QualSpace discussion board, AppLife mobile app: From Face-to-Face to Heart-to-Heart.
Capabilities
  • Qualitative
Ipsos UU - Qualitative
Custom Panel
Online proprietary panels that closely mirror your target population and offer flexible research options, time and cost-efficiencies.
Capabilities
  • CATI
  • Fieldwork
  • Online communities
Ipsos UU - Qualitative
Communities
Engaging online environments for real-time human insights.
Capabilities
  • Online communities
  • long-term communities
Ipsos UU - Qualitative
Immersive Research – Ethnography, Immersions and Empathy
An unfiltered reality of people and their culture communicated through film.
Capabilities
  • Ethnography
  • immersion
  • Observation
  • empathy
Ipsos UU - Qualitative
Open Exchanges
Explore a theme, a category, a brand. Develop concepts and communications.
Capabilities
  • Dynamic exchanges
  • Discussion groups
Ipsos UU - Qualitative
Workshops
Making insights more impactful to business growth.
Capabilities
  • Workshop
  • Insight Activation
  • Ideation
Ipsos UU - Qualitative
Labs
Build the campaign strategy.
Capabilities
  • Creative testing
  • comms testing
Ipsos UU - Qualitative
Curation
Turn multiple data sources into compelling, actionable, in-context insights, ready for activation.
Capabilities
  • Curation
  • Insight Cloud

Social Intelligence Analytics

Social Intelligence Analytics
Consumer Intelligence by Synthesio
A market-leading AI-enabled consumer intelligence platform.
Capabilities
  • Social Listening
  • synthesio
  • digital behavioural data
Social Intelligence Analytics
Applied AI & Unstructured Data Analytics
Making sense of unstructured data with cutting-edge Artificial Intelligence-powered algorithms.
Capabilities
  • Data Analytics
  • data mining
  • data science
  • semantic AI
  • machine learning
Social Intelligence Analytics
Insight & Advisory Services
In-depth understanding of consumer generated data thanks to artificial intelligence coupled with decades of research rigor.
Capabilities
  • Social media research
  • social media intelligence
  • trend radar
  • market explorer
  • brand tracking

Observer

Observer
Data & Delivery
No matter what the question is, or where you want to ask it, Ipsos has the answer.
Consumers & Brands
  • Online Research
  • DIY Digital
  • International
  • Face to Face
  • Device Agnostic
Observer
FastFacts
Get fast answers with a full self-service researcher assisted platform.
Consumers & Brands
  • DIY Digital
  • Surveys
  • Online Research
Observer
Expert Survey Management
Expert advice and guidance on methodology, survey design, sampling, project management, fieldwork and data delivery.
Consumers & Brands
  • CATI
  • Fieldwork
  • Online
  • CAPI
Observer
Data Collection
Our teams have extensive experience conducting quantitative and qualitative research utilizing online, mobile, CATI, CAPI or mixed-mode surveys. We have expertise in face-to-face, telephone and central location
Consumers & Brands
  • Traffic Count
Observer
Data Processing and Delivery
Providing high data-quality standards, we can deliver data in whatever format works best for you. We have powerful data processing and analysis capabilities – from standard to advanced options.
Consumers & Brands
  • Coronavirus
Observer
SampleOnly
SampleOnly service giving you fast and direct access to Ipsos’ highly engaged respondent sources.
Consumers & Brands
  • Online Research
  • Globalisation
  • DIY Digital
  • Panels
  • Surveys

Ipsos.digital Platform

Ipsos.digital Platform
Ipsos.digital Platform
World-class market research in the blink of an eye
Capabilities
  • Digital

Audience Measurement

Audience Measurement
Measurement of TV/Video Viewing
Sizing, profiling and monetising the TV/video viewing audience.
Customers & Employees
  • television audience measurement
  • tv ratings
  • audience estimates
  • MediaCell
  • VOD
Audience Measurement
Measurement of Radio/Audio/Podcast Listening
Understanding the radio/audio/podcast listening audience.
Customers & Employees
  • Audience Measurement
  • Radio
  • MediaCell
Audience Measurement
Measurement of Readership
Understanding reader behaviour across publisher media platforms.
Customers & Employees
  • print
  • cross-platform
  • emma
  • enhanced media metrics
  • readership
Audience Measurement
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Customers & Employees
  • cross-platform
  • total audience
  • Digital
  • channel planning
  • print
Audience Measurement
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Customers & Employees
  • OOH
  • Outdoor
  • outdoor exposure
  • outdoor visibility
  • visibility index
Audience Measurement
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
Customers & Employees
  • Audience Measurement
Audience Measurement
Digital Audience Measurement
Understanding audiences of digital media.
Customers & Employees
  • digital audience ratings
  • digital measurement
  • digital audience
  • pageviews
  • unduplicated audience
Audience Measurement
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Customers & Employees
  • data fusion
  • data calibration
  • Segmentation
  • audience insights
Audience Measurement
Population Movement Tracker
Tracking travel before, during and after the coronavirus pandemic.
Customers & Employees
  • Coronavirus
Audience Measurement
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Customers & Employees
  • Surveys

Media Development

Media Development
Media Development
Understanding audiences: who they are, how they make content choices, and how media companies can engage and monetise them.
Customers & Employees
  • audience insights
  • Social Media
  • Media Measurement
  • media insight
  • content insight

Customer Experience

Customer Experience
Customer Experience
Delivering a Return on Customer Experience Investment.
Customers & Employees
  • CX
  • Customer Experience Management
  • NPS
  • EFM
  • Customer Satisfaction
Customer Experience
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Customers & Employees
  • Voice of Customer
  • VOCE
  • VOC
  • EFM
  • CEM
Customer Experience
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience delivers on their Brand Promise.
Customers & Employees
  • Return on Investment
  • ROI
  • key drivers
  • Predictive
  • Text Analytics
Customer Experience
Employee Experience
Your employees are your most valuable asset. They differentiate the service you provide to your customers, drive efficiencies and innovation, and ensure your purpose, ambition and strategy can be realised successfully,
Customers & Employees
  • Employee Engagement
  • Employees
Customer Experience
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Customers & Employees
  • Customer Strategy
  • CX readiness
  • Customer Experience maturity
  • Customer Journey Mapping
  • Stakeholder workshops

Automotive and Mobility Development

Automotive and Mobility Development
Benchmarking & In-Market
Measuring up to customers’ expectations and vehicle ownership position.
Customers & Employees
  • advanced analytics
Automotive and Mobility Development
Early Stage
How to make future vehicle and mobility concepts successful.
Customers & Employees
  • trends
Automotive and Mobility Development
Concept and Product Success
Changing future vehicle concepts and communication to meet consumer needs.
Customers & Employees
  • Car Clinic
Automotive and Mobility Development
Automotive User Experience Tests
How to improve driving and in-car user experience (UX).
Customers & Employees
  • Car Clinic
Automotive and Mobility Development
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Customers & Employees
  • Car Clinic

Employee Experience

Customer Experience
Employee Experience
Your employees are your most valuable asset. They differentiate the service you provide to your customers, drive efficiencies and innovation, and ensure your purpose, ambition and strategy can be realised successfully,
Customers & Employees
  • Employee Engagement
  • Employees

Global Science Organisation

Global Science Organisation
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
Capabilities
  • Neurosciences
  • Theoretical frameworks
  • research methods
  • machine learning
  • behaviour change

Total Operations

Total Operations
Total Operations
Total Operations is Ipsos’ Respondent Access and Data Collection Centre of Excellence
Capabilities
  • Online Research