Brand

Is your brand struggling with questions like these:

• How do we reverse a sales decline?
• How can we create an ownable positioning to differentiate ourselves?
• How can we future-proof our brand?
• How can we position ourselves to meet our customers’ changing needs?
• How can we drive profit across the portfolio?
• Can my brand stretch to adjacent categories?

Our POV:

Today, brand owners can at best influence expectations, but not control the brand narrative. Your customer is now your brand strategist.

• Consumers (and employees!) are storytellers and content creators in their own right
• Fragmentation of channels and experiences allows for dialogue between the brand and customer
• Brands (and employees!) are expected to respond to outside events in real time – but how you do that can have positive or negative consequences

Your brand is also competing with non-brands via Amazon and social shopping as the funnel changes, taking customers from awareness to intent to purchase in seconds.

Yet… brands remain a critical guiding light to the lasting success of any business

• People buy brands that resonate with them
• Brands provide direction and guardrails for what a business says and does – everything from innovation to messaging. That shapes the expectations people have of the brand.

A brand strategy model needs to incorporate the static elements of the brand that are slow to change over time (who you are), while being adaptive to the ever-changing context (how you show up).

Our process:

Leveraging proprietary and external data and tried and tested frameworks, we get close to the consumer in their context, uncover trends and cultural influences, needs and insights, and build a brand that has relevance to the consumer’s world.

Why IpsosStrategy3?

We are a brand consultancy backed by a leading research company. We can answer your business questions, using qualitative, social and quantitative data, and measure the ongoing success through brand health tracking, creative development testing and more.