Insights Hub

All content

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  Society Survey

  Views of BC’s New-Vehicle Zero-Emission Sales Mandate

  Residents Support Including Hybrid Vehicles (70%) and Reinstating Government Rebates (67%)

  09.21.26
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  Society Survey

  Gen Z Entrepreneurs Optimistic About Future of Business in Canada

  Nearly Half (46%) of Gen Z Business Owners Have a Side Hustle in Addition to Their Primary Career

  09.21.26
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  Public Opinion Survey

  Top Issues for British Columbians

  Top Three Issues in BC are Cost of Living (56%), Health Care (40%) and Housing (34%).
  
  Land Use, Property Rights and DRIPA is a Top Issue for 6% of BC Residents Including Only 9% of BC Conservatives voters and 3% of BC NDP voters.
  

  09.18.26
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  Polling Survey

  Housing Affordability Remains Key Issue for Municipal Voters Ahead of Election

  Survey finds housing affordability concerns are widespread among GTA and Barrie residents ahead of the municipal election (85%), with a strong majority (69%) indicating housing will be considered in their vote choice.

  09.16.26
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  Society Survey

  BC Conservative Support Scatters Under Kerry-Lynne Findlay

  BC Conservatives (35%, down 8-points from 2024 Election) Trail BC NDP (45%, unchanged) by 10-points. Nearly Half (46%) of BC Voters Have an Unfavourable Impression of New BC Conservative Leader Kerry-Lynne Findlay (vs. 17% Favourable).

  09.15.26

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

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  Consumer Behavior Publication

  Beyond Value: Are Consumers and Investors Using Their Wallets to Drive Change?

  Consumers increasingly use everyday purchases to express their values, but become far more cautious when financial returns are at stake. The bigger divide is not between Canada and the U.S., but between generations. Read our latest Endurance Economy commentary.

  09.11.26
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  Economy Publication

  Endurance Economy Insights Hub

  Your destination for research, insights, and analysis on the structural shift reshaping how Canadians navigate affordability, security, and the future.

  09.10.26
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  Public Health Survey

  Kidney Health Awareness Showing Improvement

  Despite significant improvements from 2024, nearly half of Canadians (47%) remain uncertain about their kidney disease risk.

  09.03.26
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  Food & Beverage Publication

  Food for Thought: Recent shifts identify new opportunities

  Ipsos explores daily tracking data of individual consumers’ eating and drinking habits, attitudes and item choices both at home and away from home.

  09.03.26
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  Brands Publication

  Creativity Over Clicks: Ipsos Retail Media Report

  An extensive study revealing how high-quality creative drives upper-funnel growth, converts undecided shoppers, and builds long-term brand equity beyond the initial click.

  09.01.26
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  Consumers Publication

  The Long Inflation Impact of the Middle East Conflict: Marketer's Inflation Playbook

  The headlines may move on, but inflation won't. Discover why the economic effects of the Middle East conflict could continue reshaping consumer behaviour, pricing pressures, and brand growth strategies well into 2027 and beyond.

  09.01.26