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Insights Hub

Consumers 08.11.25

Making Your Brands Irreplaceable

Society 08.14.25

Can we bridge the generational divide? The first step is understanding it

Innovation 07.07.25

Artificial Intelligence at Ipsos

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Society Publication

Shifting Shoppers’ ESG Attitudes to Action

Discover how ESG plays out for shoppers, manufacturers and retailers, what the roles and responsibilities are for each party, and how understanding and the use of relevant information can incentivize shoppers to change behaviors.

04.08.24
Ipsos Update Publication

Ipsos Update – April 2024

Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.

04.02.24
Consumers Publication

The Vibrant Fringes: Spotting opportunities beyond the mainstream

Listening to individuals from the fringes can allow marketers to address an underserved market while also uncovering new opportunities and innovations to build brand equity.

03.11.24
User Experience Publication

Why Accessible UX Matters

Read more about the importance of accessibility in user experience (UX) – an area that is moving from ‘nice to have’ to ‘must have’ for brands and organizations.

03.07.24
Society Publication

Ipsos Update – March 2024

Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.

03.01.24
Ipsos i3 – Inform, Innovate, Inspire

Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.
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Gender Publication

A question of gender

Read more about the importance of asking about gender in an inclusive way, especially when conducting international research.

02.27.24
Consumers Publication

ESG: A hidden driver for brand success in healthcare

Read how life sciences companies can go beyond the organizational level and apply their ESG strategy to individual brands, and how doing so with authenticity can serve as an additional factor driving brand success.

02.26.24
Society Publication

Portfolio Strategy Against Economic Uncertainty

Crises translate to periods of rapid change. Marketers who evolve their products and portfolios with informed agility are the most likely to weather the storm.

02.21.24
Advertising Publication

Unlocking the creative potential of out-of-home advertising

OOH advertising presents a remarkable opportunity for brands to connect with their target audience - especially digital OOH advertising which is experiencing growth and remains a powerful channel to reach consumers.

02.20.24
Brands Publication

Putting the 'social' back into social media

Putting people at the forefront of advertising is a more effective way for brands to outpace the competition.

02.12.24
Society Publication

Ipsos releases the 2024 edition of the Reputation Council report

The Reputation Council is a definitive guide to the latest thinking and practice in corporate communications and corporate reputation management, from senior communicators at many of the world's most respected companies.

02.08.24