Ipsos
Insights Hub

Insights Hub

Bridging the Gap: Why organizations must connect Employee and Customer Experience

Experience Perspective: An Ipsos Podcast

Misfits Stories: The Power of Storytelling in Creative Effectiveness

All content

User Experience Publication

Why Accessible UX Matters

Read more about the importance of accessibility in user experience (UX) – an area that is moving from ‘nice to have’ to ‘must have’ for brands and organizations.

03.07.24
Society Publication

Ipsos Update – March 2024

Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.

03.01.24
Gender Publication

A question of gender

Read more about the importance of asking about gender in an inclusive way, especially when conducting international research.

02.27.24
Consumers Publication

ESG: A hidden driver for brand success in healthcare

Read how life sciences companies can go beyond the organizational level and apply their ESG strategy to individual brands, and how doing so with authenticity can serve as an additional factor driving brand success.

02.26.24
Society Publication

Portfolio Strategy Against Economic Uncertainty

Crises translate to periods of rapid change. Marketers who evolve their products and portfolios with informed agility are the most likely to weather the storm.

02.21.24
Ipsos i3 – Inform, Innovate, Inspire

Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.
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Advertising Publication

Unlocking the creative potential of out-of-home advertising

OOH advertising presents a remarkable opportunity for brands to connect with their target audience - especially digital OOH advertising which is experiencing growth and remains a powerful channel to reach consumers.

02.20.24
Brands Publication

Putting the 'social' back into social media

Putting people at the forefront of advertising is a more effective way for brands to outpace the competition.

02.12.24
Society Publication

Ipsos releases the 2024 edition of the Reputation Council report

The Reputation Council is a definitive guide to the latest thinking and practice in corporate communications and corporate reputation management, from senior communicators at many of the world's most respected companies.

02.08.24
Brands Publication

The Most Influential Brands in Canada, 2023

As you’ll read, just about every influential brand shored up its position by building mutually beneficial partnerships with other high performers, extending their reach and consolidating their influence.

02.08.24
Consumers Publication

What are your plans for Valentine’s day?

With high inflation one might assume that more Canadians would cite lack of money as their main reason for not celebrating the day.

02.05.24
Ipsos Update Publication

Ipsos Update – February 2024

Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

02.01.24