Insights Hub

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  Society Publication

  How trusted AI from Ipsos can help you grow faster and smarter

  How can I use the revolutionary technology of generative artificial intelligence to help grow my business, while still trusting that the output is safe and reliable?

  11.18.24
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  Society Publication

  United in Individuality: Opportunities for Canadian Brands

  Revisit our on demand webinar to hear a truly Canadian lens on our landmark Ipsos Global Trends study, comparing the global data to how we think, feel and behave here in Canada.

  11.12.24
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  Seniors Publication

  Golden Years, Golden Opportunities

  Read more about what an aging consumer base means for businesses, how to tap into the wealth held by this cohort, and who among older adults is spending – and on what.

  11.12.24
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  Society Publication

  Growing Your Brand Through Societal Impact

  Take a look at insights from our research highlighting the impact societal benefits can have in driving brand growth.

  11.08.24
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  Brands Publication

  Keeping Beauty Real: Dove’s Commitment to Real Beauty

  We evaluated this campaign using Ipsos’ best-in-class creative testing approach, Creative|Spark, which includes our Diversity, Equity, and Inclusion (DEI) and Social Power metrics. Here are the results.

  11.07.24

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

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  Healthcare Publication

  GLP–1s: A Healthcare Revolution?

  One of this century’s biggest game-changers will likely be a novel drug class that’s showing unprecedented success, or the promise of it, in treating some of the world’s most prevalent conditions.

  11.06.24
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  Society Publication

  Conversations with AI Part VI: AI-powered moderator bots: Enhancing empathy or eroding connection?

  In the sixth white paper in our AI series, we explore the role of a Moderator Bot powered by generative AI within qualitative research.

  11.04.24
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  Society Survey

  Trust is on the rise for many professions; influencers and politicians seen as least trusted

  In the 2024 edition of the Ipsos Global Trustworthiness Index we find doctors and scientists are the more trusted professions.

  11.04.24
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  Healthcare Publication

  Ipsos Update - November 2024

  Mental Health, AI, Infrastructure … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

  11.01.24
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  Public Opinion Survey

  Reducing Number of Newcomers to Canada Misses the Real Issue of Current Immigrants Looking to Leave

  Immigrants with the greatest potential to fuel Canada’s economy are the most at risk of leaving within the next two years.

  10.30.24
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  Polling Survey

  Most Americans view Canada favourably

  Politico Canada/Ipsos polling finds most Americans also view Canada as a key ally and important economic partner

  10.26.24