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Insights Hub

Insights Hub

Consumers 08.11.25

Making Your Brands Irreplaceable

Society 08.14.25

Can we bridge the generational divide? The first step is understanding it

Innovation 07.07.25

Artificial Intelligence at Ipsos

All content

User Experience Publication

Accessible Online Banking

Discover how brands can deepen customer relationships, drive referrals, and build positive public perception by addressing accessibility gaps in their digital experiences.

03.24.25
Brands Publication

Generational Marketing: Breaking free from stereotypes

Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.

03.18.25
Politics Publication

The Hub Podcast Featuring Darrell Bricker

Listen in as Ipsos’ Global CEO of Public Affairs, Darrell Bricker, joins The Hub’s editor-at-large Sean Speer for a bi-weekly conversation about policy and politics.

03.13.25
Society Publication

From Retaliation to Renewal: Tariffs are a wake-up call for Canada

Read why an election focused on where we want Canada to be in 2040 might be our way through the tough times ahead.

03.07.25
Marketing Publication

Avoiding the Activist Trap in ESG Marketing

Read why companies need to look beyond the loudest voices in the room, move their focus beyond the Activists, and focus on engaging the ‘overlooked middle ground’ in their ESG initiatives.

02.28.25
Ipsos i3 – Inform, Innovate, Inspire

Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.
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Consumers Publication

Canadian EV Adoption Trends in 2025

This on-demand webinar is a must for OEM strategists, dealership leaders, parts suppliers or service providers who need help steering their business in the right direction.

02.26.25
Consumer Behavior Publication

Nuanced Nationalism: Buy Canadian By Generation

New findings from Ipsos suggest the "Buy Canadian" movement appears to be led predominantly by Baby Boomer Canadians, at least for now.

02.20.25
Consumers Publication

Beyond the Buzz: How Canadians are Embracing a Sober Tomorrow

Here’s what brands need to know about changing drinking habits, and how to plan for what’s next.

02.14.25
Society Publication

OH CANADA: The embers of Canadian pride have been reignited

Given the current state of Canada-U.S. relations, we leveraged our flagship creative evaluation solution to understand Canadians’ response to a classic advertisement.

02.07.25
Consumers Publication

Canada’s Most Influential Brands of 2024 Share Insights

[VIDEO INTERVIEWS] Hear directly from the CMOs of Canada’s most influential brands of 2024.

02.05.25
Brands Publication

The Most Influential Brands in Canada 2024

Canada’s Top 10 Most Influential Brands climbed the ranks or held onto their positions by shaping the very fabric of Canadian society, from how we communicate and consume media, to how we manage our finances and approach sustainability.

02.05.25