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  • Consumer Behavior Survey

    Three-Quarters (76%) Of Canadians Feel It Is Appropriate To Air Paid Advertising Or A Reduced Amount Of Advertising During War Coverage

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  • Politics Survey

    WAR IN IRAQ: THE END GAME

    Country Split as to Whether Iraqi People Will View U.S. Coalition As Liberators (48%) or Enemies (45%)

    Canadians Divided on Length of War in Iraq - Half (47%)Believe Coalition Will Accomplish Regime Change by End of April, While Other Half (48%) Disagree -- 30%Say It Will Take More Than a Year
    Majority (54%) Of Canadians Do Not Believe Iraq Will Be a Thriving Democracy 5 Years After the War
    Nine in Ten (88%) Say Casualty Count Will Be High
  • Politics Survey

    A Country Divided on War in Iraq

    Regional Differences Offer Sharp Contrasts

    Now That War Has Started Majority (59%) of Canadians Glad Country Decided To Stay Out - But 45% Say Canada Should Now Join Military Effort

    While Two-Thirds (67%) Say That Not Siding with United States Shows Canada as Independent on the World Stage, Half (47%) Feel We've Turned Our Back on Closest Friend, and Six in Ten (61%)Say Decision Will Have Serious Economic Consequences For Canada

    Approval (56%) of Prime Minister's Handling of Iraq Situation Declines 10 Points In Week
  • Politics Survey

    Calgarians Penalize Mayor And Council

    48% Disapprove of the Mayor and City Council's Ability to Work Together to Address Important Issues

    Calgarians Almost Twice as Likely to Blame Council (46%) Over the Mayor (25%) for Failing to Communicate and Cooperate with Each Other

    Perception that the Mayor and City Council Are on the "Right Track" (74%) Has Dropped 13 Points Since October
  • Trends & Prospective Survey

    A Reader's Digest Poll: Marriage in Canada

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  • Ipsos i3 – Inform, Innovate, Inspire

    Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

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