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• Politics Survey

  Jack Webster Awards 2003: BC's Newsmaker Of The Year

  Public Selects Robert Pickton (37%) As BC's Newsmaker Of The Year; Premier Gordon Campbell Is A Close Second (28%)
  
  Public Thinks Media Important To Society (95%) And Themselves Personally (83%)

  10.20.03
• Consumer Behavior Survey

  Seven in Ten (71%) Canadians Approve of Pope John Paul II's Performance as Spiritual Leader - Unchanged from July 2002

  But Canadians Split on Pope's Pronouncements - 47% Agree; 46% Disagree
  John Paul Viewed as Sincere (85%), A Peacemaker (80%), Humble (79%) and Conservative (79%)

  10.17.03
• Healthcare Survey

  More Than Nine In Ten (94%) Canadians Think The Number Of Overweight And Inactive Children Is A Serious Health Issue

  Nine In Ten (91%) Think Daily Physical Activity Should Be Mandatory
  Seven In Ten (68%) Don't Think Fast-Food Restaurants Offer Enough Low-Fat Choices For Children

  10.15.03
• Trends & Prospective Survey

  Canadians (84%) Agree Buying Travel Insurance Is Worth The Cost To Have Peace Of Mind On Vacation

  Yet, Only Sixty Percent Of Those Who Travel Internationally Regularly Purchase Travel Insurance - Three in Ten `Never' Purchase Travel Insurance
  One-Quarter (24%) Believe That Their Medical Expenses Would Be 100% Covered If They Were To Have A Medical Emergency While Abroad

  10.15.03
• Consumer Behavior Survey

  Canadians And Americans Reflect On Cross-Border Business In A Post 9/11 World

  Majority (63%) Of Canadians Believe Post 9/11 Security Measures Hinder Canada/U.S. Business Relations--Almost Half (45%) Of Americans Agree
  Better Use Of Technology At Border (28%), Common Currency (21%) Top Americans' List Of What Would Best Improve Business Relations Between The Two Countries--Canadians Say A Change Of Top Leadership In Countries Would Be Best
  Majorities In Both Countries Against National Identity Card

  10.15.03

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

• Trends & Prospective Survey

  Are Canadian Women Comfortable in Their Skin?

  Nine in Ten (92%) Women Aged 35 to 49 Say They Are
  89% Describe Being Comfortable in Your Skin as Meaning Being Happy with Who You Are Both Inside and Out

  10.09.03
• Trends & Prospective Survey

  Home Improvements (61%) Top Choice if Canadians Were Given $100,000 To Spend

  However, They Would Only Need About $62,000 To Make Their Current Home Improvement Dreams Come True
  Kitchen (29%) Tops List of First Improvement Area to Tackle

  10.09.03
• Media Measurement Survey

  The Internet Is A Key Tool In Looking For A New House

  85% Of Online House Buyers In Canada Used The Internet To Help Buy A Home, 78% Say It Played A Significant Role In The Purchase Process

  10.07.03
• Trends & Prospective Survey

  The Cranium Fun Study:

  Over Nine in Ten (95%) Canadians Believe Having Fun Leads to a Healthy, Successful Life, While Eight in Ten (80%) Say They Have Enough Fun in Their Own Life
  Mike Myers (25%) and Jim Carrey (24%) Tie for Canada's Minister of Fun
  One in Three (33%) Would Have Most Fun Playing a Board Game

  10.06.03
• Consumer Behavior Survey

  Consumer Economic Confidence Remains High

  Home Purchase Intentions (14% Likely to Buy) and Near Record Low Job Anxiety (18%) Drive Economic Outlook
  One-Year Outlook on Canadian Economy Highest Since April 2003, Matches Robust Numbers in July 2000
  Ipsos-Reid Canadian Economic Confidence Index Up 0.74 Points Since August to 113.07

  10.06.03
• Politics Survey

  Uniting the Right...?

  While Almost Half (46%) of Canadians say it's Likely they'd Vote for a Merged Progressive Conservative/Canadian Alliance Party in the Next Federal Election...
  In a Head to Head Vote, Federal Liberals Led by Paul Martin (51%) would Trump a New United Conservative Party (32%)...
  As Federal Liberals Continue to Lead Today with 47% of the National Decided Vote

  10.05.03