Insights Hub

All content

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  Brands Publication

  Generational Marketing: Breaking free from stereotypes

  Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.

  03.18.25
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  Politics Publication

  The Hub Podcast Featuring Darrell Bricker

  Listen in as Ipsos’ Global CEO of Public Affairs, Darrell Bricker, joins The Hub’s editor-at-large Sean Speer for a bi-weekly conversation about policy and politics.

  03.13.25
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  Society Publication

  From Retaliation to Renewal: Tariffs are a wake-up call for Canada

  Read why an election focused on where we want Canada to be in 2040 might be our way through the tough times ahead.

  03.07.25
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  Marketing Publication

  Avoiding the Activist Trap in ESG Marketing

  Read why companies need to look beyond the loudest voices in the room, move their focus beyond the Activists, and focus on engaging the ‘overlooked middle ground’ in their ESG initiatives.

  02.28.25
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  Consumers Publication

  Canadian EV Adoption Trends in 2025

  This on-demand webinar is a must for OEM strategists, dealership leaders, parts suppliers or service providers who need help steering their business in the right direction.

  02.26.25

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

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  Consumer Behavior Publication

  Nuanced Nationalism: Buy Canadian By Generation

  New findings from Ipsos suggest the "Buy Canadian" movement appears to be led predominantly by Baby Boomer Canadians, at least for now.

  02.20.25
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  Consumers Publication

  Beyond the Buzz: How Canadians are Embracing a Sober Tomorrow

  Here’s what brands need to know about changing drinking habits, and how to plan for what’s next.

  02.14.25
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  Society Publication

  OH CANADA: The embers of Canadian pride have been reignited

  Given the current state of Canada-U.S. relations, we leveraged our flagship creative evaluation solution to understand Canadians’ response to a classic advertisement.

  02.07.25
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  Consumers Publication

  Canada’s Most Influential Brands of 2024 Share Insights

  [VIDEO INTERVIEWS] Hear directly from the CMOs of Canada’s most influential brands of 2024.

  02.05.25
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  Brands Publication

  The Most Influential Brands in Canada 2024

  Canada’s Top 10 Most Influential Brands climbed the ranks or held onto their positions by shaping the very fabric of Canadian society, from how we communicate and consume media, to how we manage our finances and approach sustainability.

  02.05.25
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  Politics Publication

  When Culture and Commerce Collide

  In our detailed paper, we offer recommendations for our clients on what to do about the U.S. tariffs. Take a look.

  02.04.25