Insights Hub

All content

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  Consumers Publication

  What the Future: Family

  Explore how the foundations of family life in Canada are being fundamentally reshaped — and what that means for the brands, businesses, and systems built around older assumptions.

  02.25.26
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  Economy Publication

  United in Division

  Read more about how the Endurance Economy fuels both Canadian unity and a new crisis of division.

  02.24.26
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  Advertising Publication

  Misfits Stories: The Power of Storytelling in Creative Effectiveness

  Stop selling. Start storytelling.

  02.23.26
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  Customer Experience Publication

  When Difference Doesn’t Mean Different

  The importance of understanding cultural response bias in global CX programs

  02.20.26
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  Economy Publication

  Don’t Mistake Stability for Endurance

  Households are surviving structural change. Mistaking that survival for stability is a strategic error.

  02.12.26

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

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  Brands Publication

  Most Influential Brands in Canada 2025 POV

  Read more about the eighth dimension of influence we identified in 2025: True North, a measure of Canadian patriotism, pride, and values.

  02.11.26
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  Big Data Publication

  Synthetic Data Boosting

  Discover Ipsos' pioneering techniques and frameworks for effective synthetic data boosting to revolutionize your data insights

  02.03.26
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  Brands Publication

  The Excess Factor

  Here's how small brands can leverage equity to challenge leaders.

  02.02.26
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  Advertising Publication

  From Noise to Noteworthy

  Learn more about the concept of “memorable attention” – the ability of brands to not only capture attention effectively but also ensure retention and brand recognition.

  01.28.26
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  Politics Publication

  A Tale of Two Messages

  Read our latest commentary comparing Carney’s Endurance Agenda against Trudeau’s Holiday Relief.

  01.26.26
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  Politics Publication

  Mark Carney Mirrors Canadian Opinion at Davos

  Despite widespread plaudits, it is worth asking whether Canadians themselves are onside with Carney’s articulated vision, which one might describe as Canada’s new foreign policy by another name. We dug into our trove of Ipsos data to find out.

  01.23.26