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The Context Advantage: Winning the moments that matter
Understanding Brand Equity in Context provides the full landscape and can reveal new opportunities.
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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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2025 Holiday Countdown Calendar
Join us for our seasonal deep dive to explore select highlights by scrolling over our interactive Holiday Insights Calendar!
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Ipsos is one of Canada’s Most Admired Corporate Cultures in 2025
This acknowledgment highlights the unwavering dedication and spirit our teams bring every day to Ipsos and our clients
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Coffee Association of Canada Conference
We’re excited to announce that Ipsos will be speaking at the Coffee Association of Canada’s Annual Conference on November 5 at Angus Glen Golf Club!
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Breaking Point: The New Big Shifts Putting Canada at Risk
A new book from the authors of The Big Shift and Empty Planet, this timely and provocative exploration of the seismic forces reshaping Canada’s political, cultural, and economic landscape is a must-read.
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[WEBINAR] Ipsos Global Trends 2025: Canadian Edition
For Canadians, the global story collides with local realities: nationalism and “Buy Canada” sentiment growing louder, affordability pressures hitting harder, and new policy directions taking hold.
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[WEBINAR] TOAST 2025: The Sip Spectrum - The Multifaceted World of Modern Drinking
Revisit the first edition of TOAST — a Total Overview of Alcohol Sector Trends in North America.
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What the Future: Wellness
Read more about how technology and changing policy priorities are shaping everything from future healthcare to food, and how providers and companies can adapt.
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Can we bridge the generational divide? The first step is understanding it
Fairness. Opportunity. Success. Each generation sees these differently — and understanding those differences is the first step to connecting across Canada’s generational divide.