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Practical Marketing Research: A Guidebook for Marketing Insights
Accompanied by numerous practical examples, this guide will teach you how to employ the tools and techniques used by marketing research professionals today.
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Does Your Creative Need a Little Spark?
Evaluate and optimize your creative in as little as 24 hours. Watch our demo now.
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The power of social intelligence and survey data to drive brand growth
We all recognize that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
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2019 Effie Report Finds Disruption As Key Theme to Effective Campaigns
Ipsos contributes to advertising guidelines and practical examples of effective marketing best practices that can be applied to your marketing programs.
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Discover Insights From Mobile-First Digital Audience Measurement
View our on demand webinar to hear more about our single source, person-centric, mobile-first measurement solution to meet the needs of Canadian advertisers both now and in the future
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[WEBINAR] Digital Marketing Pulse 2020
With more Canadians connected to their screens now than ever before, what can you expect to see in this year’s Digital Marketing Pulse Report?
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Amid Pandemic Travel Fears, Canadians Eager to Explore Canada on Vacation
Eight in Ten (83%) Agree There’s Lots to Explore; Half (48%) Are Ready to Travel if They Can Avoid Flying
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CMA: Digital Marketing Pulse Results
The Digital Marketing Pulse Report will be presented by Steve Levy, COO at Ipsos followed by a presentation from Captivate, with a perspective on digital out-of-home.
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[WEBINAR] Does Your Creative Need a Little Spark?
With award-winning creative driving 11 times the return, advertisers need to ensure their investment drives the desired behaviour change.
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Handling of health crises impacts overall favorability towards Nations
Germany, Canada, and New Zealand are most favorably impacted, while the United States, Brazil, and India are seen unfavorably. Based on nations’ handling of health crises, most travelers are more comfortable traveling domestically as opposed to internationally over the next five years.