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Consumption Trends in Canada: A Macro Overview
Canadians increasingly expect higher quality experiences, characterized by more fresh, real, less processed and authentic food/beverage solutions that are conveniently available.
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Public Perspectives: Understanding Changing Society and Markets in 2019
Heading into 2019, we see decreasing consumer confidence and a higher potential for social and political disruption. What does that mean for you?
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The Behavioral Science of Customer Experience
Behavioural science offers the right lens and tools to explore, measure and predict consumer behaviour.
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Rethinking sweet
Rising concerns about obesity and diet-related illnesses have prompted regulatory pressure on food manufacturers to cut sugar from their products.
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[WEBINAR] Consumption Trends in Canada
Join Ipsos for a complimentary live webcast for insights gleaned from CHATS, our annual study of Canadian Consumption Habits and Attitudinal Trends. Please note, this session will not be recorded, or available after this date.
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Vividata and Ipsos Canada Partnering on New Cross-Media and Consumer Insights Measurement in Canada
Vividata is pleased to announce that its next-generation cross-media audience measurement and consumer study will be built with its new core measurement partner, Ipsos
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New IG Financial Confidence Index finds nearly half of Canadians admit they feel anxious when thinking about their finances
Ipsos – IG Financial Confidence Index
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Behavioural Data in the Digital World
Discover insights to help you build a holistic digital marketing strategy that better integrates the entire customer journey into your marketing plans, and allows you to optimize your digital assets and SEO activities.
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Entrepreneurialism is Alive and Well and Taking on Today’s Social Challenges
Across 24 countries, 28% of adults have started a business and 9% have started a charity or community group.
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[WEBINAR] Behavioural Data in a Survey World
The modern digital path-to-purchase is increasingly complex, combining both mobile as well as desktop usage behaviours that cross multiple digital touchpoints, as well as search, social and review sites.