Advertising

Discover three principles from behavioral science that enable brands to provide a consistent and powerful advertising message across different media and markets.

This is the Superbowl after-party not to miss!

From fake news to hacking advertising, fakism can be a disruptive creative strategy advertisers can use to get more attention.

Join CMA for their webinar featuring recent Ipsos research exploring the media habits and assumptions within the Canadian advertising industry.

Join Ipsos for an opportunity to hear results from our CanadaNext study, and then put into context how this evolution of the broader public agenda is dramatically changing both the marketing landscape and research approaches aimed at driving meaningful insight.

The consumption of content has fundamentally changed, and this raises difficult questions for marketers. Join Ipsos and other industry leading marketing, advertising and media colleagues to learn, share and discuss how to succeed in communicating effectively to your consumers.

In a recent White Paper, programmatic demand-side platform provider, TubeMogul, referred to ‘the unstoppable shift to audience-based buying’ in the U.S. television market, arguing that inefficiencies in the way TV advertising has traditionally been bought and sold, as well as advances in the way people receive their TV content, will lead inevitably to a time when more and more of it will be traded programmatically.

Do media planners and buyers see the world as others do, and does it affect the decisions they make?

Sponsors join athletes aiming for the podium