Consumer Behavior


Overall Holiday Spending of Canadian Gift Givers to Increase Slightly in 2013; Increase Driven by Non-Gift Expenses

Cash and Debit (54%) Continue to Trump Credit Cards as Main Method of Financing Holiday Spending

Canadians Looking to a New Star in the Mobile Device Market

Apple and Samsung are the Hottest Mobile Device Brands in the Land

Canadians Equally as Likely to Be `Anxious' (38%) or `Comfortable' (38%) with Their Current Debt Level,
While One Quarter (24%) Have no Debt

Among `Debt-Decreasers', Spending Less (62%) and Delaying Big Purchase (32%) are the Most Used Methods for Reducing Debt

Canadians Three Times More Apt to Like Meaningful Gifts (94%) Compared to Extravagant (31%) Ones During Holidays

Three in Five (58%) Likely to Give a Charitable Gift This Holiday Season

Canadians Drastically Underestimate the Number of Child Slaves Globally; On Average, Estimate 1/10th the Actual Amount

Three in Four (77%) Believe It's Easy for Canadians to Turn a Blind Eye to Child Labour in Developing Countries

Ontario Beer Drinkers Enjoy Competitive Beer Prices, Prices Under Alternative Retail Systems Higher Than Ontario

British Columbia Private Store Prices 45% - 51% Higher than Ontario; Alberta Prices 30%-36% Higher than Ontario; Quebec Prices Normalized to Ontario's Higher Tax Rate are 11% - 38% Higher than Ontario