Consumer Behavior


Research Shows One Key to Market Relevancy is Brand Reinvention

Brands in Technology, Food & Beverage Categories Lead the Way in Staying Relevant

CSGA Collaborates with Ipsos Reid for Sporting Goods Insights

New Partnership to Provide Greater Value to CSGA Members

Three in Ten (27%) Pre-Retired Canadians Expect to be `Snowbirds' in Retirement, Although Fewer (16%) Retirees Acknowledge Flocking South for Winter

Two in Five (36%) Canadians Nearing Retirement Have Not Talked to Their Spouse or Partner About How They'll Spend Their Retirement Time

Celebrities In the Media: No Journalism Here Just Click Bait

Fuelled By Media Trawling For Site Ad Revenue

Overall Holiday Spending of Canadian Gift Givers to Increase Slightly in 2013; Increase Driven by Non-Gift Expenses

Cash and Debit (54%) Continue to Trump Credit Cards as Main Method of Financing Holiday Spending

Canadians Looking to a New Star in the Mobile Device Market

Apple and Samsung are the Hottest Mobile Device Brands in the Land

Canadians Equally as Likely to Be `Anxious' (38%) or `Comfortable' (38%) with Their Current Debt Level,
While One Quarter (24%) Have no Debt

Among `Debt-Decreasers', Spending Less (62%) and Delaying Big Purchase (32%) are the Most Used Methods for Reducing Debt

Canadians Three Times More Apt to Like Meaningful Gifts (94%) Compared to Extravagant (31%) Ones During Holidays

Three in Five (58%) Likely to Give a Charitable Gift This Holiday Season