Consumer Behavior
FIFA World Cup 2026: A Tournament of Passion, Participation—and Price Sensitivity
Our analysis revealed that engagement was driven less by stadium attendance and more by a desire for shared experiences, national pride, and value.
Consumer Behavior
Survey
Canadians Drastically Underestimate the Number of Child Slaves Globally; On Average, Estimate 1/10th the Actual Amount
Consumer Behavior
Survey
Ontario Beer Drinkers Enjoy Competitive Beer Prices, Prices Under Alternative Retail Systems Higher Than Ontario
Consumer Behavior
Survey
Nine in Ten (89%, Up 21 Points) Indicate Willingness to Pay More For Products Guaranteed to be Free of Child Labour; Average Canadian Willing to Spend 23% More (Up 12 Points)
Consumer Behavior
Survey
Canadians See Slowdown in Housing Market as Fewer (15%)
Are `Likely' (4% Very/11% Somewhat) to Purchase a Home in
Next Two Years, Down 12 Points From Last Year
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