Consumer Behavior


Canadians Three Times More Apt to Like Meaningful Gifts (94%) Compared to Extravagant (31%) Ones During Holidays

Three in Five (58%) Likely to Give a Charitable Gift This Holiday Season

Canadians Drastically Underestimate the Number of Child Slaves Globally; On Average, Estimate 1/10th the Actual Amount

Three in Four (77%) Believe It's Easy for Canadians to Turn a Blind Eye to Child Labour in Developing Countries

Ontario Beer Drinkers Enjoy Competitive Beer Prices, Prices Under Alternative Retail Systems Higher Than Ontario

British Columbia Private Store Prices 45% - 51% Higher than Ontario; Alberta Prices 30%-36% Higher than Ontario; Quebec Prices Normalized to Ontario's Higher Tax Rate are 11% - 38% Higher than Ontario

Close to Half of Canadians Now Own a Smartphone

Samsung a Rising Star for 2013, Now Tied with BlackBerry for Brand Preference