Consumer Behavior


Close to Half of Canadians Now Own a Smartphone

Samsung a Rising Star for 2013, Now Tied with BlackBerry for Brand Preference

Three in Ten (31%) Canadians Spent More Than Intended This Holiday Season; Overspent by an Average of $463

Seven in Ten (69%) Canadian Kept Spending in Check; Cite Not Wanting to Increase Debt Load (41%) as Top Motivation for Sticking to Their Budget

Four in Five (84%) of Canadian Parents Believe Technology Allows Families to Be Better Connected

Majority (55%) Think Canadian Families Now Have More Complex Needs When it Comes to Communicating with Loved Ones Compared to Families Three Years Ago