Consumer Behavior


Canadians Drastically Underestimate the Number of Child Slaves Globally; On Average, Estimate 1/10th the Actual Amount

Three in Four (77%) Believe It's Easy for Canadians to Turn a Blind Eye to Child Labour in Developing Countries

Ontario Beer Drinkers Enjoy Competitive Beer Prices, Prices Under Alternative Retail Systems Higher Than Ontario

British Columbia Private Store Prices 45% - 51% Higher than Ontario; Alberta Prices 30%-36% Higher than Ontario; Quebec Prices Normalized to Ontario's Higher Tax Rate are 11% - 38% Higher than Ontario

Close to Half of Canadians Now Own a Smartphone

Samsung a Rising Star for 2013, Now Tied with BlackBerry for Brand Preference

Three in Ten (31%) Canadians Spent More Than Intended This Holiday Season; Overspent by an Average of $463

Seven in Ten (69%) Canadian Kept Spending in Check; Cite Not Wanting to Increase Debt Load (41%) as Top Motivation for Sticking to Their Budget