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Consumer Behavior

FIFA World Cup 2026: A Tournament of Passion, Participation—and Price Sensitivity
Consumer Behavior Publication

FIFA World Cup 2026: A Tournament of Passion, Participation—and Price Sensitivity

Our analysis revealed that engagement was driven less by stadium attendance and more by a desire for shared experiences, national pride, and value.
Consumer Behavior Survey

Digital Marketing - Fad or Phenomenon?

Consumer Behavior Survey

Eight-in-Ten (81%) Canadian Investors Use Online Brokerage Accounts for Long Term Investments

But Only One-in-Five (19%) Canadian Investors Believe they
Have Diversified Portfolio
Consumer Behavior Survey

Majority (56%) of Entrepreneurs Consider the Recession to Have Had Positive or No Effect on their Business

Three Out of Five (58%) of Small Business Owners Don't Believe Recession is Over
Consumer Behavior Survey

Canadian Economic Confidence Drops amid Uncertainty over Economic Recovery

Index Drops 14 Points as Fewer (60%, -7) Canadians than Last Quarter Believe the Economy is in Good Shape,
Job Anxiety Rises to 22% (+2)
Consumer Behavior Survey

No Signs of an Improved BC Economy This Back-to-School Season

Shoppers in BC Tell Us They Are Spending the Same as Last Year
Consumer Behavior Survey

Most Canadians Perceive Risk of Identity Theft

Few believe it will happen to them in coming years
Consumer Behavior Survey

The Paradox of Globalization

Global Consumer/Citizens Wrestle with Benefits and Pitfalls of Expanded Trade
Consumer Behavior Survey

One Half (52%) of Small Business Owners are
Going Green

Consumer Behavior Survey

Cash-Back Tops the List of Desirable
Credit-Card Rewards

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