Consumer Behavior

Print, Radio and TV Continue to Be Big Casualties as Marketers, Agencies Shift Spending to New Frontiers

A 13% Decline in Those Very Concerned Compared to 2003

82% of Canadians Now Have Internet Access At Home

Seven in Ten (69%) Parents Believe It's Important for Children to be Tech-Savvy From a Young Age

Shoppers Still Planning to Spend -- But Differently.

91% of Travellers Without a Passport are Aware of the U.S. Border Regulations: Two Thirds
(62%) Say New Regulations Not Affecting Desire to Apply.
Eight in Ten (83%) Canadians Expecting to Travel Within Canada in Next Six Months

But Half a Million Canadians Say They Typically Never Pay Back the Money They Owe to Friends and Family

Online Canadian Teens (76%) are Significantly More Likely than Parents (56%) to Have a Social Network Profile; Facebook Still Dominates