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Consumer Behavior

FIFA World Cup 2026: A Tournament of Passion, Participation—and Price Sensitivity
Consumer Behavior Publication

FIFA World Cup 2026: A Tournament of Passion, Participation—and Price Sensitivity

Our analysis revealed that engagement was driven less by stadium attendance and more by a desire for shared experiences, national pride, and value.
Consumer Behavior Survey

Nearly One Half (45%) of Canadians Considering a Used Car as their Next Vehicle

Based on their Experience, Most (93%) Believe a Used Car is Reliable
Consumer Behavior Survey

For BC Consumers, Retailer Customer Service is King

Service beats out pricing, products and convenience in defining retailer excellence.
Independently owned retailers are most likely to be viewed as excellent.
Consumer Behavior Survey

British Columbians Placing Less Emphasis on Environmental Factors in Store Choice Decision

BC retailers could be doing a better job at communicating their environmental actions as half of
residents (46%) rate their performance as poor
Consumer Behavior Survey

Home Purchasing Intentions Move Full Steam Ahead

Nine in Ten (91%) Once Again See Buying a Home as a Good Investment
Consumer Behavior Survey

Poll of Merchants with Credit/Debit Capabilities
Rates TD Ahead of the Curve in Satisfaction With Primary Acquirer

Data Reveals Higher Levels of Satisfaction Among TD Merchants in Areas Such as Accuracy of Information, Reliability of Equipment and Quality of Support
Consumer Behavior Survey

Majority (65%) Says they were at Least Somewhat Affected by the Recession, But Three Quarters (73%) `Optimistic' That 2010 Will Be a Good Year for Creating Jobs and Getting People Back to Work

Two in Three (67%) Agree Their Personal Outlook for
2010 is Bright
Consumer Behavior Survey

Most Think They Can't Vacation for Less than $100 Per Person, Per Day

Despite Economy, Most Canadians Plan to Spend As Much (54%) or More (19%) on Their Next Holidays than the Last
Consumer Behavior Survey

'Tis the Season for Shopping for British Columbians -- But Is this the Season for Spending?

Consumer Behavior Survey

Canadian Post Secondary Education (2)

Canadians Perceive Post-Secondary Education as a "Must Have" for Success in the Coming Decade; a Third Intend to Pursue Further Studies in Next 2-3 Years Public
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