Consumer Behavior

Those That Do Spend Nearly One Hour Online Each Day

Vast Majority of British Columbians (84%) Made a Charitable Donation in 2008
Economic Conditions Push a Third of BC Donors (32%) To Reconsider Donating in 2009
24% of BC Donors Likely to Reduce the Amount They Give in 2009; Personal Financial Situation a Key Factor for 44%

BC Residents' Green Efforts Continue Despite the Economic Downturn

Retailers' Actions to Help the Environment Continue to be an Important Factor in Store
Decision for Adult British Columbians (74% Important in 2009, versus 77% in 2008)

Retiring Boomers Who Own Businesses Even More Likely (37%) to Delay Retirement on Account of the Economic Slump

Four-in-ten (42%) Expect Housing Prices to be Lower in a Year, Down From 57% in
November
Seven-in-ten (71%) Say It's a Good Time to Buy a Home, Up From 60%

In an Effort to Save Money, Two in Three (64%) Have Been Shopping for Less Expensive Meal Ideas, Turning to Private Labels (62%)