Consumer Behavior

Vast Majority of British Columbians (84%) Made a Charitable Donation in 2008
Economic Conditions Push a Third of BC Donors (32%) To Reconsider Donating in 2009
24% of BC Donors Likely to Reduce the Amount They Give in 2009; Personal Financial Situation a Key Factor for 44%

BC Residents' Green Efforts Continue Despite the Economic Downturn

Retailers' Actions to Help the Environment Continue to be an Important Factor in Store
Decision for Adult British Columbians (74% Important in 2009, versus 77% in 2008)

Retiring Boomers Who Own Businesses Even More Likely (37%) to Delay Retirement on Account of the Economic Slump

Four-in-ten (42%) Expect Housing Prices to be Lower in a Year, Down From 57% in
November
Seven-in-ten (71%) Say It's a Good Time to Buy a Home, Up From 60%

In an Effort to Save Money, Two in Three (64%) Have Been Shopping for Less Expensive Meal Ideas, Turning to Private Labels (62%)

Almost One-Half of Time Spent Online is Multi-Tasking--44% of Canadians are Online While Conducting Other Activities, Such As Watching TV, or Listening to the Radio Time Spent Online Continues to be On Par with Television Watching, Although Skews Heavily Toward the Younger Generation

One-Half (51%) of Online Canadians Find Their Own Diagnosis on the Internet Is Usually Correct
After Consultation with a Doctor