Consumer Behavior


Lower Number of Canadians Believe Economy Will Improve Over Next Year Than In March (33%; Down 9 Points)

While Just Under Half (46%; Up 2 Points) Say Things Will Stay About the Same

Half (51%) of Canadians Say Accounting and Financial Irregularities As Recently Reported Are Widespread, Not In Just a Few Companies

Slim Majority (54%) Believe Canadian Auditing Standards Are More Effective In Protecting the Public Interest than In United States

Charitable Giving In BC

Charitable Giving In BC Poised To Grow Substantially; 74% Donated An Average Of $791 In 2001; And 25% Intend On Giving "More" In 2002
Top Barriers to Charitable Giving Include Too Many Organizations Asking For Money (76%), No Money To Spare (72%), Poor Reputations (59%), And Perceived Waste On Administration (56%)
Health-Related Charities Dominate, Comprising 6 of the Top 10 Top-of-Mind Charitable Organizations

WHAT CANADIANS DID WITH THE HOLIDAY GIFTS YOU GAVE THEM IN DECEMBER...

Over one-third (34%) got something that they didn't like, didn't fit into or couldn't use...

Royal Bank of Canada Ninth Annual Housing Study 2002

Home Buying Intention Outlook Virtually Matches 2001 - But Renters, Near Term Buying Due To Low Interest Rates Drive Market over Last Year