Consumer Behavior


BCAMA Announces Ipsos-Reid Selected As "2001 Marketer of the Year"

Innovative Campaign Nets Canada's Largest Market Research Company Distinguished Award

BC High Tech CEO's Optimistic About the Economic Outlook and the High tech Sector

While the current assessment of the economy is negative, high tech CEO's express confidence towards the future of BC's economy overall, and are even more bullish towards the high tech sector.

Online Tax Filing Catches On In 2001 With Greater Success Planned Next Year

Canadian Sites such as National Post Online Jump to the Challenge to Reach the 50% of Canadian Internet Users Who Plan to File Online in 2002.

~ Ipsos-Reid Study ~

Canadians Remain Confident in Economy Soft Landing

Two-Thirds (65%) of Canadians Expect Slowdown but Continued Growth - Only One in Five (19%) Expect a Recession, Quйbec Most Negative (25%)

Economic Outlook April 2001

Despite Market Volatility, Loonie Drop and Recession Rhetoric Canadians Remain Upbeat about Economy, Jobs

What Makes Employees Stay And What Draws them Away?

Workopolis survey finds money may entice, but day-to-day work and atmosphere determine satisfaction

Canadians Hold Steady on Economic Outlook

Doubling Since November, One-Third (34%) of Canadians Now Say Economy Will "Get Worse" Next Year - One-Quarter (24%) Say it Will "Improve"