Consumers

Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.

How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?

This on-demand webinar is a must for OEM strategists, dealership leaders, parts suppliers or service providers who need help steering their business in the right direction.

Here’s what brands need to know about changing drinking habits, and how to plan for what’s next.

[VIDEO INTERVIEWS] Hear directly from the CMOs of Canada’s most influential brands of 2024.

Read more about how intelligent assistants could rewrite the first moment of truth, together with actionable recommendations to help your brand thrive.

The countdown to the holidays is officially here!

Ipsos research shows how a protein bar brand can transcend its niche image by tapping into the power of context and empathy, showcasing its versatility and appeal within the context of everyday snacking occasions.

Sentiment declines in Europe; the overall Ipsos Global Consumer Confidence Index remains flat