Consumers


Consumers Publication

Renovation of Consumption Routines: Investing for Future Growth

Listen in as we share highlights from this year’s Canadian Consumption Habits and Attitudinal Trends study.
Science Publication

Personalized Marketing With Behavioral Science

We use behavioral science to help clients accomplish three things. Find out what they are.
Consumers Event

The Lift & Co Cannabis Conference

Ipsos is pleased to be presenting at The Lift & Co. Cannabis Business Conference – an event featuring leading experts from across the industry tackling uniquely Canadian issues.

Half (51%) of Canadians Not Confident They Will Take a Winter Vacation This Year

Cost Cited as Main Barrier; Average Winter Holiday Now Costs $2,706 (+5%)
Consumers Event

[WEBINAR] Bringing Consumer Occasions to Life

Life is made up of occasions. It’s particularly important to remember that when adopting a more consumer-centric approach.
Consumers Survey

Swarovski’s Consumer Goods Business partners with Ipsos MMA to deploy a global Unified Marketing Measurement program

Partnership will enable optimization of traditional media, digital and social media, and personalized marketing to drive omni-channel sales and profit
Consumers Survey

Recent Vaping Health Concerns is Driving Interest in Cannabis Edibles

Cannabis users have a lot on their minds as we approach a notable date in the relatively green cannabis market in Canada.
Consumers Publication

The Future of Beauty: Thriving Across the Consumer Decision Journey

View our on-demand webinar to hear highlights from exclusive research exploring the beauty buying behavior across the consumer decision journey.
Consumers Survey

Vividata partners with global leaders to launch Canada's first consumer and media passive panel

Pre-eminent consumer and audience insights company Vividata has joined forces with market research tech company RealityMine, market, audience and opinion research specialist Ipsos, and digital data collection expert Delvinia, to launch the first passive panel of its kind in Canada.