Consumers

New research from Ipsos Essentials breakdowns current mindset of Canadian consumers and citizens in the midst of COVID-19.

One in Three (34%) Have Postponed Watching A TV Show or Movie So They Could Read the Book it Was Based on First

As the COVID-19 pandemic has accelerated the macro-trend of comfort casual apparel, brands and retailers face a strategic dilemma.

Ipsos iris has been specifically set up to be a single source, person-centric, mobile-first measurement solution to meet the needs of the Canadian industry both now and in the future.

Revisit our broadcast to hear more about the consumer behaviours that are likely to ‘stick’ as we emerge from isolation.

Nearly Half (46%) of Canadians’ Work Situation Affected; Job Uncertainty to Continue

Revisit our broadcast to hear more about why investing into your innovation pipeline now is more important than ever.

View our on demand webinar to hear a timely update on the impact of Covid-19 has had on the Foodservice industry, together with growth opportunities in these challenging times.

Join Ipsos for our next Covid-19 The Path Forward complimentary webinar featuring a wide-range of insights to help inform your business recovery strategies