Consumers

The Beauty industry is now more fragmented and disrupted than ever in history. Beauty companies are challenged to stay ahead and lead the trends, as well to best predict whether or not they’ve developed the next biggest innovation.

Ipsos and Synthesio are ushering in a new generation of AI-powered insights through a combination of innovative social listening technologies and proven research techniques designed to uncover the true power of the consumer voice.

For the fourth month in a row the Ipsos Disruption Barometer for Canada sits in negative territory. See what it means for your business.

This white paper fights back at the criticism of surveys, showing how they can measure behaviour and predict an innovation’s success.

Join Ipsos’ Jennifer McLeod Macey to learn more about the Future of Cannabis in Canada.

Ipsos FIVE reports that just under half (42%) of occasions that include traditional breakfast foods are consumed outside morning dayparts.

Launching a new draw game or modifying an existing game significantly can cause great apprehension. That is because it comes with significant risk to a Lottery’s on-going sales, and ultimately its contribution back to the State and good causes. How do you minimize such risk while ensuring resources allocated to product mix changes are used most efficiently?

The definitive link between corporate reputation and better business efficiency.

Ipsos is pleased to be a sponsor, and will be attending the inaugural awards ceremony celebrating excellence in Quebec’s tourism industry.