Consumers

Take a look at our detailed series exploring the segmented landscape of engagement, challenges and opportunities.

Ipsos offers recent insights, tips and solutions playbook for how to drive growth in inflationary times.

Expectations Index continues its decline as sentiment remains low among the world’s most advanced economies.

Ipsos' product testing-centered framework provides an understanding, and utilization of, product testing processes and results to guide brands along the journey to success.

What Ipsos’ recent global polling reveals about how worried consumers are about rising prices, their country’s economy and if they expect relief anytime soon.

All sub-indices decline as sentiment remains low among world’s largest advanced economies

Creativity is often celebrated as the fuel of effective advertising, but it has a problem.

Referencing Ipsos’ syndicated MS Therapy Monitor data, we explore the impact of the anti-CD20s since their availability – specifically, where they are being used, how they are being used, and neurologists’ perceptions of them.

New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.