Market Research

After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves.

On demand webinar sharing concrete examples of deep dive qualitative case studies illustrating how lotteries across North America are successfully leveraging digital approaches to innovate in the sector.

Doing research during a crisis allows businesses to better predict and prepare for what to do next.

The decision to move from offline to online research should not be “if”, but when.

In an uncertain world, data matters. Ipsos experts share insights with the media, clients and general public

Wondering what is the best use of custom panels with lottery & gaming players? We share case studies.

Need to better understand your lottery or gaming players and deliver controlled & cost effective research results?

A lot has changed since 2006! In this article, we highlight the big changes and those of particular interest to Canadian marketers.

Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.