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Food for Thought: Recent shifts identify new opportunities
Food & Beverage Publication

Food for Thought: Recent shifts identify new opportunities

Ipsos explores daily tracking data of individual consumers’ eating and drinking habits, attitudes and item choices both at home and away from home.
navigating the online sample market
Market Research Publication

Navigating the Online Sample Market

Download our latest paper for tips on how to maintain quality throughout the sampling process.
Digital Pulse
Digital Survey

Study reveals on-line video continues to grow, may be an extension of the TV era

Thirteenth annual Digital Marketing Pulse Survey provides actionable insights for Canadian marketers
Cannabis Plant
Consumer Behavior Publication

Beyond the Haze

Ipsos’ Mike Rodenburgh discusses how cannabis is impacting Canada’s wine and alcohol market
kids-reading
Market Research Survey

School Might Be Out for Summer, But Reading Expected to Provide Summer Fun for Many Canadian Children

The Average Child Spends Most of Their Time Reading for Pleasure, Not School
Man waiting at airport
Insights Survey

Bad Travel Etiquette, Flight Delays, Airport Security and Lost Baggage Top Canadians Air Travel Pet Peeves

One Quarter (26%) Have Made a Travel-Insurance Claim, with Lost Baggage Most-Frequent Claim (40%)
Ipsos to Present 28 Original Research Papers at AAPOR 2019
Market Research Survey

Ipsos to Present 28 Original Research Papers at AAPOR 2019

Visit the Ipsos KnowledgePanel Booth 218-220 to Meet the Team and Learn More!
iuu cover webinar
Market Research Publication

Incorporating Observation into Research

View our on demand webinar covering the power of observation, how to observe in context with research, and steps to analyze and make meaning from visual data.
Hand reaching for a donut
Innovation Publication

Is your innovation research on its best behaviour?

This white paper fights back at the criticism of surveys, showing how they can measure behaviour and predict an innovation’s success.
rethinking sweet
Consumption Publication

Rethinking sweet

Rising concerns about obesity and diet-related illnesses have prompted regulatory pressure on food manufacturers to cut sugar from their products.
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