Market Research

Six in Ten (59%) Black Friday Shoppers Influenced by Perceived Savings, Compared to Just Two in Five (41%) Cyber Monday Shoppers

This report explores Canadians’ entrepreneurial aspirations, experience, spirit, engagement in society and expectations for government support.

Across 24 countries, 28% of adults have started a business and 9% have started a charity or community group.

With the upcoming legalization of marijuana, Ipsos has undertaken polling for Global news to explore the attitudes and behaviours towards cannabis consumption in Canada. The data in this report has been used by Global News in their TV broadcasts and online stories

Interim Board announces organization’s name; takes concrete steps to formalize; supports key programs

Ipsos is delighted to be speaking at an upcoming CMAideas members-only Exclusive Breakfast event.

in Reaction to the Winding Down of the Market Research and Intelligence Association (MRIA)

Did you know 2018 is the Canada-China Year of Tourism? This might be good timing in light of world events where the need to embrace trade and relationships with China is becoming more apparent. Combine that with a market segment — the Chinese customer — that is driving demographic change and market growth in Canada and a new marketing eco-system emerges.

Matt Sweeney was one of the first employees at Uber’s Advanced Technology Center and helped build the company’s autonomous division, which now numbers in the thousands of employees. It’s fair to say he’s been watching this space closely and given it more thought than most. When he asks What the Future, he’s wondering when autonomous vehicles will take over, especially in ride-sharing. Specifically, how much of a factor will price be in that adoption?