Market Research

This white paper fights back at the criticism of surveys, showing how they can measure behaviour and predict an innovation’s success.

Rising concerns about obesity and diet-related illnesses have prompted regulatory pressure on food manufacturers to cut sugar from their products.

Six in Ten (59%) Black Friday Shoppers Influenced by Perceived Savings, Compared to Just Two in Five (41%) Cyber Monday Shoppers

This report explores Canadians’ entrepreneurial aspirations, experience, spirit, engagement in society and expectations for government support.

Across 24 countries, 28% of adults have started a business and 9% have started a charity or community group.

With the upcoming legalization of marijuana, Ipsos has undertaken polling for Global news to explore the attitudes and behaviours towards cannabis consumption in Canada. The data in this report has been used by Global News in their TV broadcasts and online stories

Interim Board announces organization’s name; takes concrete steps to formalize; supports key programs

Ipsos is delighted to be speaking at an upcoming CMAideas members-only Exclusive Breakfast event.

in Reaction to the Winding Down of the Market Research and Intelligence Association (MRIA)