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Food for Thought: Recent shifts identify new opportunities
Food & Beverage Publication

Food for Thought: Recent shifts identify new opportunities

Ipsos explores daily tracking data of individual consumers’ eating and drinking habits, attitudes and item choices both at home and away from home.
iuu cover webinar
Market Research Publication

Incorporating Observation into Research

View our on demand webinar covering the power of observation, how to observe in context with research, and steps to analyze and make meaning from visual data.
Hand reaching for a donut
Innovation Publication

Is your innovation research on its best behaviour?

This white paper fights back at the criticism of surveys, showing how they can measure behaviour and predict an innovation’s success.
rethinking sweet
Consumption Publication

Rethinking sweet

Rising concerns about obesity and diet-related illnesses have prompted regulatory pressure on food manufacturers to cut sugar from their products.
Shopping
Customers Survey

Black Friday Trumps Cyber Monday As Preferred Shopping Day, Perceived Savings Biggest Deciding Factor

Six in Ten (59%) Black Friday Shoppers Influenced by Perceived Savings, Compared to Just Two in Five (41%) Cyber Monday Shoppers
Public Perspectives: Entrepreneurialism is Alive and Well and Taking on Today’s Social Challenges
Public Opinion Publication

Public Perspectives: Entrepreneurialism is Alive and Well and Taking on Today’s Social Challenges

This report explores Canadians’ entrepreneurial aspirations, experience, spirit, engagement in society and expectations for government support.
Entrepreneurialism is Alive and Well and Taking on Today’s Social Challenges
Market Research Survey

Entrepreneurialism is Alive and Well and Taking on Today’s Social Challenges

Across 24 countries, 28% of adults have started a business and 9% have started a charity or community group.
Public Opinion Survey

Global News Cannabis Omnibus

With the upcoming legalization of marijuana, Ipsos has undertaken polling for Global news to explore the attitudes and behaviours towards cannabis consumption in Canada. The data in this report has been used by Global News in their TV broadcasts and online stories
Canadian Flag
Market Research Survey

Momentum Builds for the Canadian Research Insights Council, the New Industry Association for Market and Survey Research Agencies

Interim Board announces organization’s name; takes concrete steps to formalize; supports key programs
Analytics Dashboard
Marketing Event

CMA: Digital Marketing Trends

Ipsos is delighted to be speaking at an upcoming CMAideas members-only Exclusive Breakfast event.
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