Response time is a critical component in Ipsos’ methodologies as it indicates whether for example purchase decisions are made in a more mindful or mindless way, and whether any conflict has been created by external factors (e.g. advertising). In this paper, you can read how Ipsos incorporate measuring response time for innovation and brand growth.
Creativity drives Business. In a new video, Ipsos’ Creative Excellence is bringing back the magic of advertising by showing you the entire journey of creative development.
Climate change, vacations and vaccine passports, President Biden’s first 100 days and the latest trends in South Korean society are some of the featured topics in this month’s round-up of research and thinking from Ipsos around the world.
Most people believe that inequalities in income and wealth are among the most serious types of inequality affecting their country. Yet, other types of inequalities also seem to worry us. Here, we present a few important insights about the perception of inequality around the globe from our report made in partnership with Kings College London’s Policy Institute across 28 countries.
Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.
Riding the ups and downs of today’s omnichannel shopper landscape, our report gives you a few insights into what challenges the pandemic has brought to shoppers and retailers.
