Insights Hub

Global Optimism Declines According to Ipsos Global Trends 9th Edition
Trends

Global Optimism Declines According to Ipsos Global Trends 9th Edition

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Empathy: The new currency of Brand Connection
Brands

Empathy: The new currency of Brand Connection

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Mental load in Danish households
Mental Load

Mental Load in Danish Households

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All content

  • Loyalty Survey

    Podcast: Leveraging Subscriptions to Create the Ultimate Loyalty

    Listen to the new episode of the podcast “Let’s Talk Loyalty” by Paula Thomas, where our Associate Director Jens Dupont together with Peter Jakobsen from Subscrybe discuss the principles of success in subscriptions.
  • Innovation Survey

    Ipsos ranked #1 Most Innovative Market Research Company

    Ipsos is proud to announce that we have retained the rank of #1 Most Innovative Market Research Company by Greenbook’s GRIT report for the second year running.
  • Advertising Survey

    75% of campaign success is driven by creativity: Test, optimise and validate in just 5 days!

    We know that creativity drives successful campaigns and subsequently business growth. Thus, a strong creative foundation is critical to growing your brand – get it right and a spark of magic happens.
  • How to make sustainability drive 'good' AND your business performance

    Now is the time to set the agenda or you will lose the race of the competitive advantage! For that purpose we have created a short 'check-list' to understand if your business is already on top of the sustainability game and in the race for tomorrow's consumer demand.
  • Society Survey

    World Refugee Day 2020

    New global study shows increasing support for the principle of people seeking refuge from war or persecution but concerns about Coronavirus mean that half of those surveyed want their country to be less open to welcoming refugees.
  • Coronavirus Survey

    What worries Denmark?

    Monthly insight into the most pressing reported concerns of Danish citizens.
  • Coronavirus Survey

    More suffering from under exercising, anxiety than other health concerns due to COVID-19: Poll

    Under exercising, anxiety, overeating top the list with women more likely to say they are impacted.
  • Brands Survey

    Get the report: Learn about the most influential brands in Denmark

    Google is the most influential brand in Denmark for three consecutive years. In our report you can learn more about what has put Google on top.
  • Coronavirus Survey

    COVID-19 INSIGHTS: Tourism and mobility

    Businesses that understand and react to changing consumer needs and habits will emerge stronger from a crisis situation. Thus, we have just finished a large national representative research among 1,000 Danes, which will allow you and your company to act according to the changing needs and behaviour of tomorrow’s consumers. Disover some of our insights around tourism and mobility.
  • Coronavirus Survey

    COVID-19 INSIGHTS: Health

    Businesses that understand and react to changing consumer needs and habits will emerge stronger from a crisis situation. Thus, we have just finished a large national representative research among 1,000 Danes, which will allow you and your company to act according to the changing needs and behaviour of tomorrow’s consumers. Disover some of our insights around health.
  • Coronavirus Survey

    COVID-19 INSIGHTS: Communication and media

    Businesses that understand and react to changing consumer needs and habits will emerge stronger from a crisis situation. Thus, we have just finished a large national representative research among 1,000 Danes, which will allow you and your company to act according to the changing needs and behaviour of tomorrow’s consumers. Disover some of our insights around communication and media.
  • Coronavirus Survey

    COVID-19 INSIGHTS: Finances and fears

    Businesses that understand and react to changing consumer needs and habits will emerge stronger from a crisis situation. Thus, we have just finished a large national representative research among 1,000 Danes, which will allow you and your company to act according to the changing needs and behaviour of tomorrow’s consumers. Disover some of our insights around finances and fears.