Insights Hub

Global Optimism Declines According to Ipsos Global Trends 9th Edition
Trends

Global Optimism Declines According to Ipsos Global Trends 9th Edition

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Empathy: The new currency of Brand Connection
Brands

Empathy: The new currency of Brand Connection

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Mental load in Danish households
Mental Load

Mental Load in Danish Households

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  • Society Survey

    Climate change is a regular concern for half of people globally

    In a new global survey, Ipsos found that climate change is a regular concern for half of people globally. Concern is notably higher in Latin American countries, with Colombia, Chile, Italy, Mexico and Argentina all leading the way as those who think about climate change most frequently. Conversely Great Britain ranks in the bottom five countries who don’t think about climate change as much, beaten only by Japan, the Netherlands, Russia and China.
  • Society Publication

    Ipsos Update - May 2022

    Happiness, Identity and global reactions to the war in Ukraine are among the featured topics in this month’s edition. Also featured: our Earth Day 2022 reports, our latest white paper on regulating compliance and our post-election analysis from last month’s French presidential election.
  • Society Survey

    What Worries Denmark? - April 2022

    Climate change and the war in Ukraine continues to be the top worries for Danes in April. Get the latest insights on what worries Denmark below.
  • Earth Day 2022: few can correctly identify actions which are best at cutting carbon emissions

    New research by Ipsos shows people around the world are not very likely to make environmentally friendly changes that would have the most impact on cutting carbon emissions. Less than half say they are likely to make changes such as eating fewer dairy products (41%), eating less meat (44%), changing their household heating system to a low carbon system (44%), despite these being some of the most effective ways in cutting carbon emissions.
  • Gender Publication

    Ipsos Update - April 2022

    This month sees us reflect on the impacts of the Covid-19 pandemic two years on. Our featured global surveys cover topics including gender equality and interpersonal trust. We also look at the French election ahead of this month’s vote, alongside the latest polling on the Ukraine conflict.
  • Society Survey

    What Worries Denmark? - March 2022

    The war in Ukraine continues, and with it increasing worries for the Danes. Here, you get the latest insights on what worries Denmark.
  • Consumers Publication

    Innovation can go hand in hand with Inflation

    A playbook for innovation leaders in the CPG industry.
  • Brand Awareness Publication

    Social listening: A tool to harnessing your competitive advantage

    As competition among universities rises, many are turning to social listening to attract students and grow their brands.
  • Women Survey

    1 out of 3 men believe feminism does more harm than good

    On the occasion of International Women's Day, Ipsos unveils the results of a global survey conducted in 30 countries in collaboration with the Global Institute for Women’s Leadership at King’s College London.
  • Society Publication

    Ipsos Update - March 2022

    Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
  • What Worries Denmark? - February 2022

    Just as we thought the total concerns for the Danes would decrease with the decision that Covid-19 is no longer a socially critical disease, the conflict between Russia and Ukraine has instead increased concerns related to foreign affairs. Here we look at the latest data about what worries Danes.
  • Segmentation Publication

    Start with the end in mind: A three-step segmentation remedy

    Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.