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Global Optimism Declines According to Ipsos Global Trends 9th Edition
Trends

Global Optimism Declines According to Ipsos Global Trends 9th Edition

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Empathy: The new currency of Brand Connection
Brands

Empathy: The new currency of Brand Connection

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Mental load in Danish households
Mental Load

Mental Load in Danish Households

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  • Society Publication

    Ipsos Update - June 2022

    Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine.
  • Society Survey

    52% globally say cycling in their area is too dangerous

    Survey finds global consensus on bicycles’ key role to reduce carbon emissions and traffic - and widespread support for giving them priority in new infrastructure projects.
  • Society Survey

    What Worries Denmark? - May 2022

    Climate change is still the biggest worry among the Danes. However, inflation has now taken over as the second largest worry - leaving the war in Ukraine on a third place. Get more insights on what worries Denmark below.
  • Society Survey

    Global Perceptions of Inflation: Further inflation and price rises over 2022

    A new 11-country Ipsos survey with the World Economic Forum reveals high levels of public economic pessimism in the face of a cost of living crisis.
  • Brand Strategy Publication

    Five recommendations for brands that want to own their category

    Discover our five recommendations for brands that are transitioning from blue to red oceans - in other words, go from being an emerging or non-existent brand to becoming a household name.
  • Cases Publication

    DANISH CROWN CASE: Developing an advertisement universe for Tulip

    Discover how we helped Danish Crown develop a creative cross markets concept for Tulip using a unique, engaging and in-the-moment method.
  • Marketing Publication

    What The Future: Identity

    As life becomes more complex, people are looking for more control in how they define, express and reflect their identity. In this new paper, we reveal which forces influence who we are and what brands should know about representing and reflecting us in the future.
  • Will people cut down the amount of meat they eat for the planet?

    While many adults globally are concerned about climate change, less than half said they’re likely to reduce their meat consumption this year.
  • Society Survey

    Climate change is a regular concern for half of people globally

    In a new global survey, Ipsos found that climate change is a regular concern for half of people globally. Concern is notably higher in Latin American countries, with Colombia, Chile, Italy, Mexico and Argentina all leading the way as those who think about climate change most frequently. Conversely Great Britain ranks in the bottom five countries who don’t think about climate change as much, beaten only by Japan, the Netherlands, Russia and China.
  • Society Publication

    Ipsos Update - May 2022

    Happiness, Identity and global reactions to the war in Ukraine are among the featured topics in this month’s edition. Also featured: our Earth Day 2022 reports, our latest white paper on regulating compliance and our post-election analysis from last month’s French presidential election.
  • Society Survey

    What Worries Denmark? - April 2022

    Climate change and the war in Ukraine continues to be the top worries for Danes in April. Get the latest insights on what worries Denmark below.
  • Earth Day 2022: few can correctly identify actions which are best at cutting carbon emissions

    New research by Ipsos shows people around the world are not very likely to make environmentally friendly changes that would have the most impact on cutting carbon emissions. Less than half say they are likely to make changes such as eating fewer dairy products (41%), eating less meat (44%), changing their household heating system to a low carbon system (44%), despite these being some of the most effective ways in cutting carbon emissions.