It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
Listen to the new episode of the podcast “Let’s Talk Loyalty” by Paula Thomas, where our Associate Director Jens Dupont together with Peter Jakobsen from Subscrybe discuss the principles of success in subscriptions.
Ipsos is proud to announce that we have retained the rank of #1 Most Innovative Market Research Company by Greenbook’s GRIT report for the second year running.
We know that creativity drives successful campaigns and subsequently business growth. Thus, a strong creative foundation is critical to growing your brand – get it right and a spark of magic happens.
