Consumer Behaviour

As life becomes more complex, people are looking for more control in how they define, express and reflect their identity. In this new paper, we reveal which forces influence who we are and what brands should know about representing and reflecting us in the future.

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Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.

The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.

What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift? See 2021 in review here.

The pandemic has forced people to rethink their priorities and behaviours as they seek a more resilient and sustainable future. The 2021 Tetra Pak Index conducted in partnership with Ipsos explores shopper attitudes and action today when it comes to food, health and the environment.

In-home behaviours top list of climate-conscious actions taken more often: recycling/composting, saving energy, saving water and avoiding food waste.

Fostering trust, advocacy and motivation among research participants.

The next step in sustainability: the actions technology brands can take to bridge the “say-do” gap. Read the POV here.