Consumer Behaviour

AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

A cross-cultural framework for emotion measurement.

Revealing the Danish eating habits & perceptions on climate friendly foods.

Learn the truth about Danish eating habits and perceptions on climate friendly foods.

And amid global economic ‘uncertainty’ most people predict their grocery bills will continue to climb.

The total product experience is driven by more than just sensory signals.

Discover how we helped Aller maintain and develop the revenue base.

As life becomes more complex, people are looking for more control in how they define, express and reflect their identity. In this new paper, we reveal which forces influence who we are and what brands should know about representing and reflecting us in the future.

Grow your business by unleashing the Power of People. Join our live event on 21st June in Copenhagen!