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Consumer Behaviour

Consumer Behaviour

Consumer Behaviour Survey

Essentials: Did You Know? A monthly digest of consumers' behaviour across the world

Ipsos' Essentials infographics offer insights on how consumers think, feel, and engage in activities such as shopping, travel, entertainment, socialization, technology and AI, and work in our dynamic, ever-changing world.

16.07.24

ESG Survey

Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point

Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness. Spanning 32 countries, our Earth Day report reveals regional differences in climate policy expectations and economic apprehensions, providing a roadmap for strategic climate engagement.

22.04.25

Cases Publication

ORKLA CASE: Shopper Decision Trees

How understanding real-life shopper behavior helps optimize shelf layout, on-pack communication and retailer dialogue.

26.08.25

Conflicting Global Perceptions around AI present Mixed Signals for Brands

Artificial Intelligence Survey

The Ipsos AI Monitor 2025

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

13.06.25

Consumer Behaviour Publication

Joy Report 2025

Cloetta, in collaboration with Ipsos Sweden, have extensively researched the topic of joy. In The Joy Report 2025, they take a close look at the nature of joy, how it manifests and which factors that are at play.

12.05.25