Consumer Behaviour

Forrester spotlights AI Consumer Intelligence opportunity in a new report - and Syntheo's winning strategy. Here, you can read about Ipsos' Synthesio platform and why it is rewarded the most complete, accurate, and predictive solution for AICI.

Join our webinar on 24 June 2021, where we will discuss omnichannel strategies in the digital era.

Response time is a critical component in Ipsos’ methodologies as it indicates whether for example purchase decisions are made in a more mindful or mindless way, and whether any conflict has been created by external factors (e.g. advertising). In this paper, you can read how Ipsos incorporate measuring response time for innovation and brand growth.

Climate change, vacations and vaccine passports, President Biden’s first 100 days and the latest trends in South Korean society are some of the featured topics in this month’s round-up of research and thinking from Ipsos around the world.

2021 is a ‘Super Year’ for international environmental policy with major deals in process on climate, biodiversity, food, and oceans. Here, we present the most important insights to what the public believes about climate change.

Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.

Product subscriptions have gained a new relevance during the pandemic, but will this behaviour stick in a post-COVID-19 world?

Understanding the power of spontaneous reactions to develop stronger innovations

Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.