Insights Hub

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• Affluent Survey

  AFFLUENT ASIA LAUNCH 2020

  Since its creation in 1997 Affluent Asia leads as the region’s most comprehensive survey of the upscale affluent market, which accounts for the top 20% by income of the APAC population, covering 11 countries across the region, and is trusted by the most influential media owners and agencies in Asia Pacific.

  11.04.22
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  Climate change Survey

  Global consumers support shift from fossil fuels as they expect spike in energy prices to reduce their purchasing power

  Many more blame price increases on market volatility and geopolitical tensions than on climate change policies: Ipsos survey for the World Economic Forum

  30.03.22
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  Society Survey

  30% of adults say most people can be trusted

  Most people in China and India say they tend trust others; few in Brazil, Malaysia, and Turkey do.

  24.03.22
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  Digital Publication

  Ipsos.Digital, automated online market research platform offering clients access to fast research capabilities

  Ipsos.Digital, a fully automated online market research platform, offering clients access to fast, simplified global research capabilities and insights. This tool seamlessly provides clients with the best of technology and expertise and applies Ipsos’ principles of Security, Simplicity, Speed and Substance.

  21.03.22
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  Product Innovation Publication

  Innovation in Inflationary Times

  A playbook for innovation leaders in the CPG industry.

  18.03.22

• Insight

  This newsletter gathers the highlighted papers and reports of the month.

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  Healthcare Survey

  The Hong Kong New Normal Tracking Study - Covid-19 Impact February 2022

  The Hong Kong New Normal Tracking Study measures changes in attitudes and behaviour in reaction to the COVID-19 pandemic since March 2020. Highlights from February 2022 wave:

  16.03.22
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  Shopper Publication

  What makes a new product succeed

  A new framework for understanding consumers’ propensity to switch

  14.03.22
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  Women Survey

  IWD 2022: Women are more likely to perceive institutional bias against them

  Women are more likely to perceive institutional bias against women than men, particularly governments and social media.

  07.03.22
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  Consumption Publication

  Closing the consumer consciousness gap

  Put people at the heart of your decisions.

  21.02.22
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  Shopper Publication

  Short hits of retail truth

  This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.

  14.02.22
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  Package Testing Publication

  How Brands Rely on Innovative Packaging to Reduce Plastic Waste

  We share examples of brands launching programs that involve customers returning in-store, while doing good for the environment and local community.

  10.02.22