For every retailer, the holy grail is to truly understand the customer journey, from the minute they enter the store to the moment they exit. But short of following customers around, where do you start?
Hong Kong, 06 December 2017 – Ipsos’ latest “Perils of Perception” survey highlights how wrong the online public across 38 countries are about key global issues in their country.
The average global economic assessment of national economies surveyed in 26 countries remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.
Welcome to the December edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. To mark the end of the year, this month’s edition also includes a special section showcasing some of our highlights from 2017.
Insight
This newsletter gathers the highlighted papers and reports of the month.
Ipsos Business Consulting engaged as Industry Consultant by TRIO Industrial Electronics Group Limited for its listing on the Main Board of the Hong Kong Stock Exchange (stock code: 1710.HK) on Nov 23, 2017. The group is an OEM of industrial electronic components and products.
Ipsos Affluent Survey is Asia’s reference study for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 20% by income of the APAC population.
The average global economic assessment of national economies surveyed in 26 countries is up two points this wave with 47% of global citizens rating their national economies as ‘good’.
Ipsos Business Consulting was engaged as Industry Consultant by Wing Chi Holdings Limited for its listing on the Main Board of the Hong Kong Stock Exchange (stock code: 6080.HK) on Oct 20, 2017.
Ipsos Business Consulting was engaged as Industry Consultant by Ocean One Holding Limited for its listing on the GEM Board of the Hong Kong Stock Exchange (Stock Code: 8476.HK) on Oct 19, 2017. The Group is an established frozen seafood importer and wholesaler in Hong Kong.
