For brands to better leverage the increasingly connected world of social media, we’ve created a safe environment to test out ideas, concepts and campaigns. Welcome to Ipsos Digital Communities.
Ipsos Business Consulting engaged as Industry Consultant by EDICO Holdings Limited for its listing on the GEM Board of the Hong Kong Stock Exchange (stock code: 8450.HK) on Feb 2, 2018.
The average global economic assessment of national economies surveyed in 28 countries is up three points this wave with 49% of global citizens rating their national economies as ‘good’.
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
Insight
This newsletter gathers the highlighted papers and reports of the month.
Ipsos Encyclopedia - Mobile Advertising
Mobile advertising is any form of advertising delivered to a mobile device. While this can include SMS, email etc. it's more typically thought of as advertising delivered in mobile web browsers or mobile apps.
Brand Value Creator (BVC) helps you understand how to grow brands and how people make choices. Watch Paul's story as he decides which chocolate to buy:
Ipsos Business Consulting engaged as Industry Consultant by Twintek Investment Holdings Limited for its listing on the Main Board of the Hong Kong Stock Exchange (stock code: 6182.HK) on Jan 17, 2018. The group positions itself as a building materials contractor providing building materials and the relevant installation services mainly in Hong Kong.
Ipsos Business Consulting engaged as Industry Consultant by Dragon King Group Holdings Limited for its listing on the GEM Board of the Hong Kong Stock Exchange (stock code: 8493.HK) on Jan 16, 2018. The group positions itself as a Cantonese full-service restaurant group operating Cantonese cuisine restaurants under four bands.
