Insight Hub

All content

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  Food & Beverage Publication

  The Rise of Conscious Eating

  With growing realisation of the impact of food consumption on health, clean labels, transparency and authenticity in packaging and messaging are critical for F&B.

  21.11.25
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  Customer Experience Publication

  India Rewrites CX Rules

  How Indian expectations are reshaping the definition of customer experience, and setting new benchmarks

  17.11.25
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  Brand Image Publication

  IndiaSpiration_How India inspires luxury brands

  ‘Brand India’ - luxury that respects tradition while shaping a global identity fit for contemporary luxury.

  06.11.25
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  Well Being Publication

  Protein Nation - India’s Next Wellness Revolution

  Protein is India’s wellness story of the decade—but its future lies not in flashy product claims but in genuine nutrition literacy.

  29.10.25
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  mental well being Publication

  The Daily Overwhelm

  Brands can pick up important cues by looking at why Indians are feeling stressed and how it is impacting their daily lives and health.

  24.10.25

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

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  Education Publication

  A Report Card for a Billion+ Minds

  The 2025 Ipsos Education Monitor highlights concerns about inadequate teacher training, outdated curriculum, unequal access to education, and overcrowded classrooms among Indians

  06.10.25
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  Shopper Publication

  Shopper Decision Trees Supporting Category Management Strategy

  How understanding real-life shopper behavior helps optimize shelf layout, on-pack communication and retailer dialogue.

  16.09.25
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  Marketing Publication

  The State of Digital Marketing in India 2025-26

  The fourth edition of the ET Brand Equity–Ipsos “The State of Digital Advertising in India 2025-26” report reaffirms the strength and scale of digital advertising in the country.

  16.09.25
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  Customer Experience Publication

  The Untapped Power of Subscription: India’s Next Big Consumer Play

  Subscription is no longer about commitment to a brand – it is about the brand committing to you.

  12.09.25
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  automotive Publication

  Software-Defined Vehicles: The Digital Revolution

  This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research

  04.09.25
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  automotive Publication

  Beyond the Badge: The Rise and Fall of Model Brands

  This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research

  04.09.25