Citizens in the west zone (88%) & tier 1 (85%) cities are the happiest; the East Zone has seen a major drop in happiness due to unrest in Kolkata and Manipur & vagaries of weather
Ipsos IndiaBus is a monthly, pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, tier 1, tier 2 and tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. There is city-level quota for each demographic segment that ensures the waves are identical with no additional sampling error. The data is weighted by demographics and city-class population to arrive at national average. Data collection is done every month, and the results are calculated on two-months’ rolling sample.
Ipsos’ What Worries the World survey tracks public opinion on the most important social and political issues across 29 countries today, drawing on over ten years of data to place the latest scores in context.
Conducted monthly in 29 countries among a panel of over 20,000 adults for more than a decade, What Worries the World survey offers an exceptional snapshot of world opinion on pressing global issues.
3 in 4 urban Indians believe there is too much display of nationalism at the Olympics.
Indians most interested in watching football/ soccer, badminton, volleyball, tennis, cycling, boxing, basketball etc.
