INDIAN CONSUMER MARKET


India retains 4th rank in optimism, with 6 in 10 citizens believing country is moving in right direction: Ipsos What Worries the World

Global south countries most buoyant; Peru, South Korea and Japan emerge most pessimistic markets
Inflation stays top global and local worry.
Defence Survey

Urban Indians place highest trust in Defence Forces: Ipsos IndiaBus Trust in Institutions Survey

RBI & PM of Country among top most trusted institutions
Politicians, community leaders most distrusted
Media tied with religious leaders, in low trust score
Happiness Survey

In the oyster of happiness – Ipsos annual Happiness Monitor reveals what makes Indians happy – on International Day of Happiness 2025

March 20th marks the International Day of Happiness when citizens across the world celebrate happiness as the fundamental human goal. And to make happiness all pervasive, this year’s theme is about fostering the spirit of, Caring and Sharing. And to see how India is doing on happiness and has done in the last one year, we aggregated the happiness scores for the past one year.

Ipsos bags 2 key awards at the MRSI Golden Key Awards 2024 – The Most Effective Storyteller & The Best Developmental Research

The MRSI Golden Key Awards, identify, recognize and fete excellence in India’s market research and insights industry.

Maha Kumbh Mela seen as symbol of preserving cultural and religious traditions: Ipsos IndiaBus Maha Kumbh Mela 2025 Survey

Citizens cite religious, cultural experience, to meet holy men, social gathering, curiosity, as top reasons for interest in the religious fest

Maha Kumbh Mela seen to boost local economy

Concern around the impact on environment surfaces