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INDIAN CONSUMER MARKET

INDIAN CONSUMER MARKET

Global Advisor Survey

India Defies the Global Cost-of-Living Squeeze: Ipsos Cost of Living Monitor 2026

While households across many major economies grow increasingly concerned about the impact of rising costs on their finances and living standards, Indian consumers demonstrate a distinctive ability to navigate inflationary pressures while maintaining a positive outlook on their quality of life.

05.11.26

Consumers News

Ipsos India announces launch of Total Access – providing widest reach of consumers using 5 key modes

All Ipsos solutions now come powered with Total Access

06.06.25

Consumer Confidence Survey

Consumer sentiment lowers -1.6 percentage points in May 2025, on poor outlook for jobs and economy with Trump admin’s trade laws, job cuts and macro factors like global economic slowdown, wars: LSEG-Ipsos PCSI India

New tax regime spurs consumer spending and savings

India ranks 3rd on national index score across 30 markets

02.06.25

Consumer Sentiment Survey

Consumer sentiment weakens amid Trump’s tariff trade laws and job cuts’ uncertainty: LSEG-Ipsos PCSI India April 2025

Consumers feeling the pinch already with financial stress

02.05.25

What Worries the World Survey

India retains 4th rank in optimism, with 6 in 10 citizens believing country is moving in right direction: Ipsos What Worries the World

Global south countries most buoyant; Peru, South Korea and Japan emerge most pessimistic markets
Inflation stays top global and local worry.

02.05.25

Defence Survey

Urban Indians place highest trust in Defence Forces: Ipsos IndiaBus Trust in Institutions Survey

RBI & PM of Country among top most trusted institutions
Politicians, community leaders most distrusted
Media tied with religious leaders, in low trust score

25.03.25

Happiness Survey

In the oyster of happiness – Ipsos annual Happiness Monitor reveals what makes Indians happy – on International Day of Happiness 2025

March 20th marks the International Day of Happiness when citizens across the world celebrate happiness as the fundamental human goal. And to make happiness all pervasive, this year’s theme is about fostering the spirit of, Caring and Sharing. And to see how India is doing on happiness and has done in the last one year, we aggregated the happiness scores for the past one year.

21.03.25