INDIAN CONSUMER MARKET

69% Indian citizens excited about splurging this festival season: Ipsos IndiaBus Festival Outlook 2022;
1 in 2 will spend more, over last year

Consumer sentiment dips for personal finances & investments as inflation impacts household budgets; overall sentiment remained unchanged in September: Refinitiv-Ipsos September India PCSI

Manageable now; harder times predicted ahead: Ipsos Inflation Monitor 2022 ;
2 in 3 urban Indians optimistic of improved standard of living & incomes, even in tough times ;
Urban Indians to cutback on discretionary spends if going gets tough

Fake News, cybercrime & identity theft, emerge top concerns of social media usage – Ipsos IndiaBus Survey ;
Citizens, media, govt, law enforcers, messaging companies can stop fake news from flaring

Armed forces members, scientists and teachers trusted most among urban Indians: Ipsos Global Trustworthiness Index 2022;
Politicians, govt ministers, journalists, trusted least

8 in 10 working Indian adults excited about being back in office – Ipsos IndiaBus Survey on Work Modes; Easing of restrictions, vaccinations and cautious opening of offices with covid protocols have led to employees going back to offices

Only 1 in 2 Indian Citizens Happy: Ipsos IndiaBus Happiness Monitor;
Ipsos India launches monthly Happiness Monitor;
west India is the happiest;
financial conditions, macro country level and global issues biggest dampeners to happiness; family, friends biggest contributors to happiness

Consumer sentiment dips in July: Refinitiv-Ipsos monthly India PCSI;
Sentiment down for personal finances, investments, jobs & economy

Parijat Chakraborty, Group Service Line Leader, Public Affairs & Corporate Reputation, Ipsos India, has been elected to the management committee of the MRSI for 2022-2024, at the 34th AGM of the Market Research Society of India (MRSI), held on July 7th, 2022, in Mumbai.