INDIAN CONSUMER MARKET

Ipsos India Knowledge Review 2021 is a compilation of thought pieces written by our experts across our service lines and functions. The theme for 2021 is CHANGE, and the articles provide a perspective on how people, culture and markets are changing and what this could mean for brands and businesses.

Mental Wellness - The Changing Indian Attitude;
An Ipsos India Briefing by Rinku Patnaik, Chief Client Officer, Ipsos India

Eating Out tanked; Online Shopping spiked for urban Indians during the pandemic, according to the Ipsos Shopping During the Pandemic Global Survey

Consumer Confidence bounces back to pre-pandemic levels - surges significantly by 4.7 percentage points in January 2021: Refinitiv-Ipsos monthly India Primary Consumer Sentiment Index.

Sentiment up for jobs, investment for future, daily spends and economy

Ipsos India has launched Utsavnama, a month-long festival tracker which digs deeper into the consumer psyche using interactive activities in a community panel to unravel consumer attitudes, motivations, behavior and the priorities, this festival season.

The study busts myth of en masse support for Trump in India

Trade agreement overhaul ; defence pact foreseen
Trump eyeing Indian vote bank & consumer market, general perception