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INDIAN CONSUMER MARKET

INDIAN CONSUMER MARKET

Global Advisor Survey

India No. 2 in global optimism sweep: Ipsos

72% say nation on right track; global mood stays pessimistic; jobs top concern for Indians

04.05.26

Panels Survey

Indians Track West Asia Conflict Closely; Deep Concern Spurs Spending Cutbacks

Ipsos launches Consumer Pulse to decode shifting sentiment and guide brands through the uncertainty in the middle east

07.04.26

Global Advisor Survey

7 in 10 Indians Report Being Happy, Even as Happiness Declines Sharply from Last Year

The overlap in drivers of happiness and unhappiness underscores a critical truth: access and absence of them, can decisively shape how Indians feel.

Indonesians most happy; Hungarians least happy.

Ipsos unveiled the 29 market Global Happiness Survey 2026 to mark International Day of Happiness on March 20th. India was placed 22nd in pecking order.

20.03.26

Consumer insights Publication

Pantone’s 2026 COTY Rooted in Holistic Healing

Pantone 11-4201 Cloud Dancer — a billowy, weightless white that evokes clarity of mind, serenity, and a desire for emotional reset.

18.12.25

Consumer insights Survey

Indians Bullish on 2026, to prioritize Family, Wellbeing and Personal Transformation

Optimism around Argentina’s FIFA World Cup prospects, global economic recovery and an end to the Ukraine war shape expectations.

18.12.25

Diwali gift being given; very festive ambience

INDIAN CONSUMER MARKET Survey

Urban India Abuzz with Festival Shopping Excitement

Ipsos IndiaBus Festival Shopping Survey 2025. Instore still the most preferred shopping format.

21.10.25

Essentials Survey

Gen Z rattled by macro uncertainties: Ipsos Market Essentials August 2025

Ipsos Market Essentials monitors how people across the globe navigate the new rules of engagement and the resulting impact on our state of mind, wallet, and future intentions.

21.10.25