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Solar Energy Africa
Society

Energy deficiency in Africa and the rise of solar solutions

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energy and climate change
Society

Energy transition and climate change

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Ipsos | What worries the world | Inflation | economy
Economy

What worries the world - August 2023

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  • Innovation Publication

    What will it take to make consumers ready for shift to electric vehicles?

    The transport sector accounts for around a quarter of energy-related CO2 emissions globally and is almost completely dependent on fossil fuels. Decarbonizing the sector has therefore been identified as one of the crucial pathways of reducing global warming within the range of 1.5 degree Celsius in line with the goals of the Paris Agreement.
  • Innovation Publication

    Inflation: Marketers need to redraw innovation plans to keep pace with consumer behavior

    Supply disruptions caused by COVID-19 pandemic and the Russian invasion of Ukraine has led to the spiraling of commodities prices across the world. Latest statistics show that inflation in sub-Saharan Africa was set to reach 12.2 percent in 2022, after increasing steadily from the onset of the pandemic in 2020 onwards. The rate is estimated to decrease although it will remain high in the coming years. In North Africa, prices have also increased constantly from 2020 to peak in 2022.
  • Society Publication

    Ipsos Africa Centre for Development Research and Evaluation

    The Ipsos Africa Centre for Development Research and Evaluation is a team of development researchers and evaluators based in our Ipsos offices across Africa. We employ a wide range of methods and approaches and work with deep local expertise to provide high-quality evidence to address development challenges.
  • Corporate Survey

    Improving Diversity and Inclusion in Workplaces

    Nurturing a workplace culture that promotes diversity and inclusivity is a great way to boost employee morale and engagement and increase productivity. But whereas there is a near unanimity in the corporate circles that the two interconnected concepts are essential for businesses, many organizations find it difficult to strike the gender, ethnic, age, religious and racial balance amongst their workforces.
  • Publication

    Consumers demand innovation from their energy suppliers

    New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
  • Economy Survey

    What Next for Brands as Global Economy Slows Down

    The International Monetary Fund (IMF) Global Economic Outlook 2022 report revealed a slow-down in the global economy in the second quarter of this year, owing to downturns in China and Russia, and reduced consumer spending powers in the United States (US). Global downturns also referred to as recessions are widespread and sustained contractions of economic activity marked by declines in the gross domestic product of many economies.
  • Sustainability: Closing the Say-Do Gap

    World leaders, civil society activists, scientists, multinational conglomerates, and all other shades of interests were in Sharm El-Sheikh, Egypt, this November for the climate change conference dubbed COP27. This is the biggest and most important annual climate-related conference on the planet.
  • PAMRO 2022: Evaluating Media Measurement and Evaluation in a Resilient Africa

    Riding on this theme, the Ipsos in Kenya Audience Measurement team (led by Barnabas Muya) decided to work on a paper titled 'Media Research Democracy in Africa'.
  • Brands Survey

    Brand Health Tracking Key in Boosting Growth

    Do you remember when you bought your current mobile phone? What about the first time you went to your favourite restaurant? And the first time you bought those tea leaves that make the perfect cup of tea? What made you choose these brands? Was it based on a recommendation? Was it advertising? That influencer on your social media feed? Or did it just tick your “must have” requirements
  • Brands Survey

    Brand Health Tracking Key in Boosting Growth

    Do you remember when you bought your current mobile phone? What about the first time you went to your favourite restaurant? And the first time you bought those tea leaves that make the perfect cup of tea? What made you choose these brands? Was it based on a recommendation? Was it advertising? That influencer on your social media feed? Or did it just tick your “must have” requirements
  • Customer Experience a Key Catalyst for Consumer and Brand Growth

    The first week of October is always that time of the year when businesses celebrate the importance of customer service and the people who serve and support customers. Every year, we have seen businesses trying to outdo each other by coming up with more innovative ways to excite frontline employees who put a smile on the faces of their clients. They also use the period as an opportunity to endear themselves to customers as well.
  • Publication

    Where brands and retailers should place their bets this holiday shopping season

    Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.