We are proud to have just completed a very fascinating and important piece of work mapping Women’s Groups and Women Empowerment Collectives in Uganda and Nigeria. This study provides a database of groups and collectives with a majority of women participants and insights into how the groups were formed, what they do, profiling of members as well as their pathways to empowerment.
The Ipsos Africa Centre for Development Research and Evaluation, specialises in Monitoring, Evaluation Research and Learning for development organizations, and comprises 40 professional researchers and evaluators based all across Sub-Saharan Africa, with regional management based in Kenya and Uganda.
In today’s competitive world where consumer consciousness is defining purchasing trends, brand perception is a key element for business success. What people think or feel about your company is what determines whether they will prefer your brand, products, or services to those of a competitor.
The climate crisis - the story of our time- and the COVID-19 pandemic are two global challenges that have indisputably shaped how consumers, investors, employees, and many other stakeholders view and interact with brands. Corporate governance issues such as workforce diversity and inclusion, executives’ pay among others have also not lost their place when it comes to consumer and investors consciousness.
Ipsos thrives on research, execution, and delivery, including research design consultancy, questionnaire programming, translation, sampling, field coordination, data-processing, coding, and visualisation, according to Nicholas Parsamakis who is the chief executive of Total Operations Africa, a division of Ipsos.
COVID-19 impacted individuals, businesses, and economies across the globe. The manufacturing industry is no exception. However, recent studies have shown the pandemic hasn’t broken the pre-existing trend of prosperity for premium brands in both developed and developing markets - it has even increased though there are some geographical differences.
PRESS RELEASE - NAIROBI, Monday 12th September 2022: Kenya’s leading market research and consulting firm Ipsos and brand and business advisory consultancy BSD Group recently launched the Top 100 Most Loved Brands by Women in Kenya study that has ranked Coca-Cola the 7th most loved brand by women in Kenya, emerging as the first non-alcoholic beverage in the country.
The Kenya Media Establishment Survey 2022 launched in Nairobi recently, shows the central role social media plays in the lives of people. The study indicates that internet use has more than tripled – from 13% to 46% driven by social media.
The media landscape has changed over the last decade – and will continue to evolve. Understanding the evolving audience consumer space is therefore important in identifying opportunities for strategic targeting.
Corporate Social Responsibility (CSR) has become a popular business trend with many firms leveraging social initiatives to generate positive publicity and news coverage, to attract and hire best talents and to keep pace with their competitor
PRESS RELEASE - NAIROBI August 2, 2022: With less than a week to the August 9 Election, Mr. Raila Amolo Odinga is the candidate most voters would choose. The latest opinion poll by Ipsos in Kenya shows the Azimio La Umoja One Kenya presidential candidate would win 47% of the total votes if elections were held on the day the interviews were conducted.
PRESS RELEASE: NAIROBI, Tuesday 26th July 2022: Kenya’s leading market research and consulting firm Ipsos and brand and business advisory consultancy BSD Group recently launched the Top 100 Most Loved Brands by Women in Kenya study that has ranked Naivas supermarkets the 8th most loved brand by women in Kenya, emerging as the first retail supermarket in the country.
